Market Overview:

The Global Baked Savory Snacks Market size was reasonably estimated to be approximately USD 48.60 Billion in 2023 and is poised to generate revenue of over USD 70.72 billion by the end of 2030, projecting a CAGR of around 4.80% from 2023 to 2030.

Baked savory snacks are a type of snack food that is prepared by baking instead of frying. These snacks are made from ingredients like grains (such as wheat, corn, or rice), potatoes, pulses, or other savory ingredients. The baking process involves cooking the snack in an oven or a similar heat source until it becomes crispy and flavorful. Baked savory snacks come in various forms, including chips, crackers, pretzels, and extruded snacks. They are available in different flavors such as cheese, barbecue, spicy, and herb-infused varieties. These snacks are popular among individuals looking for convenient and tasty snacks that align with their health-conscious choices.

Top Key Players Covered in The Baked Savory Snacks Market:

• • PepsiCo (US)
  • The Kraft Heinz Company (US)
  • The Kellogg Company (US)
  • Orkla ASA (Norway)
  • Calbee (Japan)
  • Hain Celestial (US)
  • Europe Snacks (France)
  • Conagra Brands, Inc (US)
  • Consolidated Biscuit Co. Ltd (Pakistan)
  • General Mills, Inc. (US)
  • Blue Diamond Growers (US)
  • Calbee Foods (Japan)
  • American Pop Corn (US)
  • ITC Limited (India), and Other Major Players

Market Dynamics and Factors:           

The growing consumer preference for healthier snack options, prompting a shift towards baked snacks over fried alternatives. Additionally, increasing health consciousness and awareness of the adverse effects of excessive consumption of fried snacks contribute to the market's growth. Moreover, the demand for convenience foods continues to rise, driving the popularity of baked savory snacks as convenient, on-the-go options. Opportunities in the market lie in product innovation and diversification, catering to various dietary preferences such as gluten-free, vegan, or low-sodium options. Furthermore, expanding distribution channels, including online retail platforms, present avenues for market expansion. However, restraints include the challenge of maintaining flavor and texture parity with fried snacks, which often have a more indulgent taste profile. Additionally, fluctuating raw material prices, especially for ingredients like wheat, can impact profit margins. Regulatory hurdles related to food safety and labeling requirements also pose challenges for market players.

The Baked Savory Snacks Market Report Highlight:

• • By product type, Consumers are increasingly seeking healthier snack options, and baked snacks are perceived as healthier alternatives to fried snacks. Additionally, baked extruded snacks offer a satisfying crunch and diverse flavors, appealing to a wide range of taste preferences. With rising health consciousness and demand for convenient yet nutritious snacks, the Baked Extruded Snacks segment is experiencing substantial growth within the market.
  • By application, There's an increasing demand for convenient and ready-to-eat options in restaurants, cafes, and other food establishments. Additionally, the trend towards healthier snacking options has led to a rise in the popularity of baked savory snacks over fried alternatives. Moreover, the versatility of these snacks allows foodservice businesses to offer diverse menu options, catering to different dietary preferences and trends, further driving growth.
  • By Region, Asia Pacific is Expected to Dominate the Market Over the Forecast period. Asia Pacific region is home to a significant portion of the world's population, including countries such as China and India. As the population grows and disposable incomes rise, there is an increased demand for convenient and affordable snack options. Baked savory snacks, with their wide variety of flavors and affordable price points, cater to the snacking preferences of the growing middle-class population in the region.

Key Industry Development:

July 1, 2021, PepsiCo plans to promote healthier snacks in Europe and diversify its snack portfolio with nutritious options. Inspired by the success of their sugar-free beverages, they aim to make healthier snacks their fastest-growing food category in the next four years. The company is determined to build a $1 billion portfolio in this category by 2030.

The Baked Savory Snacks Market Segmentation:

By Product Type   

• • Baked Chips
  • Baked Extruded Snacks
  • Baked Crackers
  • Baked Nuts
  • And Seeds
  • Others

By Application      

• • Retail/Household Consumption
  • Foodservice Industry
  • Airline & Travel Catering
  • Institutional & Healthcare
  • Others

By Distribution Channel

• • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Others

For this report, Pristine Intelligence has segmented the Baked Savory Snacks Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)

North America

• • The U.S.
  • Canada
  • Mexico

Eastern Europe

• • Russia
  • Bulgaria
  • The Czech Republic
  • Hungary
  • Poland
  • Romania
  • Rest of Eastern Europe

Western Europe

• • Germany
  • UK
  • France
  • Netherlands
  • Italy
  • Spain
  • Rest of Western Europe

Asia Pacific

• • China
  • India
  • Japan
  • Singapore
  • Australia
  • New-Zealand
  • Rest of APAC

Middle East & Africa

• • Turkey
  • Saudi Arabia
  • Qatar
  • UAE
  • Israel
  • South Africa

South America

• • Brazil
  • Argentina
  • Rest of SA