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Baked Savory Snacks Market Research Report 2023

Global Baked Savory Snacks Market Size By Product Type (Baked Chips, Baked Extruded Snacks, Baked Crackers, Baked Nuts, Others), Application (Retail/Household Consumption, Foodservice Industry, Airline And Travel Catering, Institutional And Healthcare, Others), Distribution Channel, (Supermarkets And Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Others) And Region Global Market Analysis And Forecast, 2023-2030

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Report ID: 32

Categories: Food and Beverages

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Summary TOC Segmentation Methodology

Global Baked Savory Snacks Market Synopsis

The Global Baked Savory Snacks Market size was reasonably estimated to be approximately USD 48.60 Billion in 2023 and is poised to generate revenue of over USD 70.72 billion by the end of 2030, projecting a CAGR of around 4.80% from 2023 to 2030.

Baked savory snacks are a type of snack food that is prepared by baking instead of frying. These snacks are made from ingredients like grains (such as wheat, corn, or rice), potatoes, pulses, or other savory ingredients. The baking process involves cooking the snack in an oven or a similar heat source until it becomes crispy and flavorful.

  • What sets baked savory snacks apart is their reduced fat content compared to traditional fried snacks. Baking eliminates the need for excessive oil, resulting in a healthier snacking option. However, despite the reduced fat, these snacks still offer a satisfying crunch and a wide range of flavors.
  • Baked savory snacks come in various forms, including chips, crackers, pretzels, and extruded snacks. They are available in different flavors such as cheese, barbecue, spicy, and herb-infused varieties. These snacks are popular among individuals looking for convenient and tasty snacks that align with their health-conscious choices.
  • The global market for baked savory snacks has been experiencing significant growth in recent years. This growth can be attributed to several factors. Firstly, there is increasing consumer demand for healthier snack options due to growing health consciousness and a desire for better dietary choices. Baked snacks are perceived as a healthier alternative to fried snacks, as they contain lower levels of unhealthy fats.
  • The market is also witnessing growth due to the rising popularity of snacking occasions and a shift in consumer preferences toward savory flavors. The demand for baked savory snacks is not limited to a particular region, as it has gained popularity across North America, Europe, Asia Pacific, and other regions globally.

Consumption Of Lay's Oven Baked Potato Chips

                                                                                                                                                                                           Source: Statista

The graph above illustrates the quantity of Lay's Oven Baked potato chips consumed within a one-month period in the United States in 2020. The data was compiled by Statista using information from the U.S. Census and the Simmons National Consumer Survey (NHCS). According to this statistical analysis, a total of 3.91 million individuals in the United States consumed 3.78 bags or more of Lay's Oven Baked potato chips in 2020.

Top Key Players Involved Are:

"PepsiCo (US), The Kraft Heinz Company (US), The Kellogg Company (US), Orkla ASA (Norway), Calbee (Japan), Hain Celestial (US), Europe Snacks (France), Conagra Brands, Inc (US), Consolidated Biscuit Co. Ltd (Pakistan), General Mills, Inc. (US), Blue Diamond Growers (US), Calbee Foods (Japan), American Pop Corn (US), ITC Limited (India), Grupo Bimbo (Mexico), Amplify Snack Brands Inc. (US), Chaucer Foods Ltd. (England), Diamond Foods (US), Amica Chips (Italy), Lorenz Bahlsen Snack-World GmbH & Co KG Germany (Germany) And Other Major Players."

Consumption Of Lay's Oven Baked Potato Chips

Global Baked Savory Snacks Market Trend Analysis

Growing Demand for Clean Label Snacks

The driver of the Growing Demand for Clean Label Snacks in the global baked savory snacks market refers to the increasing consumer preference for snacks made with simple, transparent, and easily recognizable ingredients. Clean-label snacks are those that have minimal or no artificial additives, preservatives, and chemicals and are often made with natural, wholesome ingredients.

  • Consumers are becoming more health-conscious and seeking healthier snack options. They are increasingly concerned about the negative effects of artificial ingredients, such as artificial flavors, colors, and preservatives, which are often associated with health risks. Clean-label snacks are perceived as healthier and more natural alternatives.
  • Additionally, there is a growing demand for transparency in food labeling, with consumers wanting to know what ingredients are used in their snacks. They are looking for products with simpler ingredient lists and recognizable components. Clean-label snacks provide this transparency, as they often contain fewer and more familiar ingredients.

Flavor Innovation and Product Variety

Flavor Innovation and Product Variety present an opportunity for the global baked savory snacks market by emphasizing the importance of developing unique and diverse flavors in snack products.

  • Consumers today are seeking novel and exciting taste experiences. They are increasingly adventurous in their snack choices and are looking for flavors that go beyond traditional options. By offering a wide range of flavors and innovative taste profiles, baked savory snack manufacturers can cater to these evolving consumer preferences.
  • Additionally, in a competitive market, flavor innovation and product variety can help brands stand out from the competition. By introducing unique flavors or flavor combinations that are not commonly found in snacks, companies can create a distinct identity and build brand loyalty. This differentiation can attract consumers who are looking for something new and different.
  • To capitalize on this opportunity, baked savory snack manufacturers can invest in research and development to create new flavors, experiment with flavor combinations, and explore culinary trends. They can also gather consumer feedback and insights to understand their preferences and identify potential flavor gaps in the market.

Segmentation Analysis Of The Global Baked Savory Snacks Market

Global Baked Savory Snacks Market segments cover the Product Type, Application, and Distribution Channel. By Product Type, the Baked Chips segment is Anticipated to Dominate the Market Over the Forecast period.

  • The baked chips segment is experiencing significant growth and dominating the global baked savory snacks market. There are several factors contributing to its market dominance. Firstly, consumer preferences have shifted towards healthier snacking options, driven by increased awareness of the importance of a balanced diet and the desire for better-for-you snack choices. Baked chips offer a healthier alternative to traditional fried chips, as they are typically lower in fat and calories.
  • Additionally, manufacturers have been focusing on developing innovative flavors and textures in baked chips, catering to a wide range of taste preferences. This has attracted consumers who are looking for variety and exciting snack experiences without compromising on health.
  • Furthermore, the baked chips segment has witnessed strong marketing and branding efforts from companies, effectively positioning their products as a guilt-free indulgence. The use of natural and organic ingredients, as well as labeling highlighting health benefits, has resonated with health-conscious consumers.

Regional Analysis of The Global Baked Savory Snacks Market

Asia Pacific is Expected to Dominate the Market Over the Forecast Period.

  • Asia Pacific region is home to a significant portion of the world's population, including countries such as China and India. As the population grows and disposable incomes rise, there is an increased demand for convenient and affordable snack options. Baked savory snacks, with their wide variety of flavors and affordable price points, cater to the snacking preferences of the growing middle-class population in the region.
  • Consumer preferences in the Asia Pacific region have been shifting towards Western-style snacking, influenced by globalization and exposure to international cuisines. Baked savory snacks, such as chips, crackers, and pretzels, have gained popularity as convenient and tasty snack choices. These snacks offer different flavor profiles and textures, appealing to the evolving taste preferences of consumers in the region.
  • The Asia Pacific region has experienced rapid urbanization, with more people residing in urban areas and leading busy lifestyles. This has led to an increased demand for convenient on-the-go snacks that can be consumed during work breaks or while traveling. Baked savory snacks, which are portable, have longer shelf lives and are easily available, fit well with the fast-paced urban lifestyle.

Covid-19 Impact Analysis On The Global Baked Savory Snacks Market

During the pandemic, there was a heightened focus on health and well-being. Consumers became more conscious of their food choices, leading to a greater demand for healthier snacking options such as baked savory snacks. This shift towards healthier alternatives benefited the baked snacks market. With lockdowns and restrictions on outdoor activities, people spent more time at home. This resulted in an increase in snacking occasions, as consumers sought comfort and indulgence. Baked savory snacks, with their perceived healthier image, became a popular choice for at-home snacking.

The pandemic disrupted global supply chains, affecting the availability of raw materials, production, and distribution. This led to temporary shortages of baked savory snacks and impacted the market's growth. However, manufacturers and retailers adapted by implementing safety protocols and finding alternative sourcing options to mitigate the disruptions.The pandemic accelerated the growth of e-commerce as consumers turned to online shopping due to safety concerns and restrictions. This shift to online channels provided an opportunity for baked savory snack manufacturers to reach consumers directly, expanding their market reach and mitigating the impact of reduced offline sales.

Top Key Players Covered in The Global Baked Savory Snacks Market

  • PepsiCo (US)
  • The Kraft Heinz Company (US)
  • The Kellogg Company (US)
  • Orkla ASA (Norway)
  • Calbee (Japan)
  • Hain Celestial (US)
  • Europe Snacks (France)
  • Conagra Brands, Inc (US)
  • Consolidated Biscuit Co. Ltd (Pakistan)
  • General Mills, Inc. (US)
  • Blue Diamond Growers (US)
  • Calbee Foods (Japan)
  • American Pop Corn (US)
  • ITC Limited (India)
  • Grupo Bimbo (Mexico)
  • Amplify Snack Brands Inc. (US)
  • Chaucer Foods Ltd. (England)
  • Diamond Foods (US)
  • Amica Chips (Italy)
  • Lorenz Bahlsen Snack-World GmbH & Co KG Germany (Germany) And Other Major Players.

Key Industry Developments In The Global Baked Savory Snacks Market

July 1, 2021, PepsiCo plans to promote healthier snacks in Europe and diversify its snack portfolio with nutritious options. Inspired by the success of their sugar-free beverages, they aim to make healthier snacks their fastest-growing food category in the next four years. The company is determined to build a $1 billion portfolio in this category by 2030.

Global Baked Savory Snacks Market

Base Year:

2022

Forecast Period:

2023-2030

Historical Data:

2016 to 2021

Market Size in 2023:

USD 269220 Mn.

Forecast Period 2023-30 CAGR:

4.80%

Market Size in 2030:

USD 373900 Mn.

Segments Covered:

By Product Type

  • Baked Chips
  • Baked Extruded Snacks
  • Baked Crackers
  • Baked Nuts
  • And Seeds
  • Others

By Application

  • Retail/Household Consumption
  • Foodservice Industry
  • Airline And Travel Catering
  • Institutional And Healthcare
  • Others

By Distribution Channel

  • Supermarkets And Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Others

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Frequently Asked Questions

What would be the forecast period in the Global Baked Savory Snacks Market research report?

The forecast period in the Global Baked Savory Snacks Market Research Report is 2023-2030.

Who are the key players in the Global Baked Savory Snacks Market?

PepsiCo (US), The Kraft Heinz Company (US), The Kellogg Company (US), Orkla ASA (Norway), Calbee (Japan), Hain Celestial (US), Europe Snacks (France), Conagra Brands, Inc (US), Consolidated Biscuit Co. Ltd (Pakistan), General Mills, Inc. (US), Blue Diamond Growers (US), Calbee Foods (Japan), American Pop Corn (US), ITC Limited (India), Grupo Bimbo (Mexico), Amplify Snack Brands Inc. (US), Chaucer Foods Ltd. (England), Diamond Foods (US), Amica Chips (Italy), Lorenz Bahlsen Snack-World GmbH & Co KG Germany (Germany) and other key players.

What are the segments of the Global Baked Savory Snacks Market?

The Global Baked Savory Snacks Market is segmented By Product Type, Application, Distribution Channel, and region. By Product Type, the market is categorized into Baked Chips, Baked Extruded Snacks, Baked Crackers, Baked Nuts, And Seeds, And Others. By Application, the Market is Categorized into Retail/Household Consumption, Foodservice Industry, Airline And Travel Catering, Institutional And Healthcare, and Others. By Distribution Channel, the Market is Categorized into Supermarkets And Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, and Others. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia Pacific (China; India; Japan; South Korea; Malaysia; Thailand; Vietnam; The Philippines; Australia; New-Zealand; Rest of APAC), Middle East & Africa (Turkey; Bahrain; Kuwait; Saudi Arabia; Qatar; UAE; Israel; South Africa), South America (Brazil; Argentina; Rest of SA)

What is the Global Baked Savory Snacks Market?

Baked savory snacks are a type of snack food that is prepared by baking instead of frying. These snacks are made from ingredients like grains (such as wheat, corn, or rice), potatoes, pulses, or other savory ingredients. The baking process involves cooking the snack in an oven or a similar heat source until it becomes crispy and flavorful. The market is witnessing growth due to the rising popularity of snacking occasions and a shift in consumer preferences toward savory flavors.

How big is the Global Baked Savory Snacks Market?

The Global Baked Savory Snacks Market size was reasonably estimated to be approximately USD 48.60 Billion in 2023 and is poised to generate revenue of over USD 70.72 billion by the end of 2030, projecting a CAGR of around 4.80% from 2023 to 2030.

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