According to a new report published by Pristine Intelligence LLP, titled, “Ayurvedic Products Market by Product Type, Application, Form, Distribution Channel, and End-User: Global Opportunity Analysis and Industry Forecast, 2024–2032,” the Global Ayurvedic Products market size was valued at USD 11340 million in 2023, and is projected to reach USD 30940 million by 2032, registering a CAGR of 11.8% from 2024 to 2032. The Ayurvedic Products market in Global has witnessed substantial growth in recent years, driven by factors such as increasing Demand for Natural and Organic Products. Ayurvedic Products are natural or herbal products that cleanse, restore, and maintain the body's balance. They improve vitality, purify blood, boost mental health, aid digestion, aid in weight loss, and improve skin tone while reducing cancer side effects.

Herbs and spices like cinnamon, aloe, sandalwood, ginseng, and red clover heal wounds, reduce fever, and promote appetite. Antiseptic herbs like sandalwood and turmeric, and circulation-promoting herbs like basil and ginger are commonly used. Additionally, herbs like Ajwain and Amalaki act as antacids for healthy gastric acid flow and digestion.

The increasing demand for Natural and herbal products as people are more aware of health in areas. One of the key drivers is the Rising Demand for Natural and Organic Products. Increasing demand for natural and organic Ayurvedic products in skincare, hair care, personal care, and dietary supplements due to consumer awareness of potential side effects of synthetic chemicals. Natural products nourish the scalp, hair, and skin, protecting against damage and promoting sustainability. Ayurvedic products derived from herbs, roots, and minerals offer a safer, holistic, and sustainable alternative to synthetic products.

The emergence of Integration with Modern Technology presents a significant opportunity for the Global Ayurvedic Products market. Integration of modern technology with Ayurveda goes beyond diagnostics and treatment plans. Old methods like Siddha and herbal formulations can be enhanced through innovative techniques. AI and ML algorithms help analyze health patterns and genetic predispositions for personalized treatment. Ayurvedic principles like Panchakarma can be combined with modern tools. Upgraded therapies in Panchakarma make treatments cost-effective. Telemedicine bridges the gap between companies and consumers, benefiting personalized consultations.

Global Ayurvedic Products Market, Segmentation

The Ayurvedic Products market is segmented based on Product Type, Application, Form, Distribution Channel, and End-User, and region.

Hair Cre Products:

Ayurvedic Products offers a variety of remedies for hair care concerns such as hair fall, dandruff, dryness, and damage, using natural ingredients like herbs and oils. Hair plays an important role in beauty and self-care, leading to a high demand for safe, chemical-free solutions derived from Ayurveda.

A wide range of Ayurvedic hair care products like oils, shampoos, masks, and serums cater to diverse preferences, allowing consumers to choose products suitable for their specific needs.

Supermarkets/Hypermarkets:

In the Global Ayurvedic Products market, Supermarkets/Hypermarkets represent an easy way of getting Ayurvedic Products. Supermarkets and hypermarkets offer a diverse range of Ayurvedic products in categories like skincare, hair care, personal care, and healthcare. They have strong partnerships with manufacturers, ensuring a variety of trusted brands are available.

Visibility and accessibility are increased through displays and promotions. Competitive pricing and discounts make products affordable for price-sensitive consumers. E-commerce platforms are also driving growth in the Ayurvedic products market, providing convenience and a wider product range.

Region:

The Region analysis of the Global Ayurvedic Products market highlights the dominance of Asia Pacific where Ayurvedic Products services are prevalent. Ayurveda, a natural medicine system from India, is widely practiced in India and Nepal. Ayurvedic therapies include herbal medicines, yoga, and massage. The Asia Pacific region has a growing demand for natural and organic products, including Ayurvedic ones. The region has a large population with rising disposable incomes, leading to increased spending on health and wellness products. Government initiatives in the Asia Pacific region are promoting the use of Ayurvedic products through research institutes and quality control measures.

Some of The Active Market Players Are-

• Dabur (India)
• Nelsons Natural Health (UK)
• Maharishi Ayurveda (India)
• Pukka Herbs (UK)
• Swastik Ayurveda (India)
• Vee Remedies (India)
• Swiss Ayurveda (Switzerland)
• Planetary Herbals (USA)
• Chamakkatt Herbal Products (India)
• Sri Lanka Ayurveda (Sri Lanka)
• Khadi Essentials Products (India)
• Blaine Pharmaceuticals (USA)
• Indian Herbo Pharma (India)
• Vicco Laboratories (India)
• Wilson Drugs & Pharmaceuticals Private Limited (India)
• Sigma Softgel & Formulation (India), and Other Active Players.

Key Industry Developments

• In April 2024, Qi Ayurveda launched its hair care products, shampoo, in Coimbatore, which includes hair oil, shampoo, and conditioner.
• In Jan 2024, Union Minister Sonowal Launched the new Panchakarma block and advanced Ayush laboratories in North East Region of India.

Key Findings of the Study 

• Global Ayurvedic Products market growth driven by Rising Demand for Natural and Organic Products.
• Integration with Modern Technology offers a significant opportunity for Ayurvedic Products users.
• Ayurvedic Products offer a wide range of remedies for hair care, that help to control and, maintain various concerns such as hair fall, dandruff, dryness, and damaged hair.
• Supermarkets and hypermarkets offer a wide range of products under one roof, including Ayurvedic products, which allows consumers to get a diverse range of Ayurvedic products