Ayurvedic Products Market Synopsis

Ayurvedic products Market Size Was Valued at USD 11340 Million in 2023 and is Projected to Reach USD 30940 Million by 2032, Growing at a CAGR of 11.8% From 2024-2032.

• Ayurvedic Products are Products that are generally made up of natural or herbal products, without any conventional means that help to cleanse the body restore, and maintain the balance of the body, mind, and spirit.
• Ayurvedic Products help in improving vitality, purifying and detoxifying the body and blood, boosting mental health, improving digestion, helping in losing weight, improving the skin tone, and maintaining even skin tone, it also helps to reduce the side effects of cancer.
• Ayurvedic Herbs and spices like cinnamon, aloe, sandalwood, ginseng, red clover, burdock, bayberry, and safflower, etc are used to heal wounds, sores, and boils.
• Herbs like Chirayta, black pepper, and sandalwood are to reduce the fever and lower the production of heat, Herbs like Cardamom and Coriander which are renowned for appetizing are used in the preparation of many foods.
• Sandalwood, Turmeric, Sheetraj, and Khare Khaskhas are commonly used as antiseptics and have very high medicinal values. To promote blood circulation in the body and keep the heart healthy herbs like Camomile, Basil, Cardamom, Ginger, and Peppermint are used.
• The herbal products made up of Ajwain, Amalaki, and Aswatha which act as antacids are recommended for healthy gastric acid flow and proper digestion.

Top Active Players Involved are:

“Dabur (India), Nelsons Natural Health (UK), Maharishi Ayurveda (India), Pukka Herbs (UK), Swastik Ayurveda (India), Vee Remedies (India), Swiss Ayurveda (Switzerland), Planetary Herbals (USA), Chamakkatt Herbal Products (India), Sri Lanka Ayurveda (Sri Lanka), Khadi Essentials Products (India), Blaine Pharmaceuticals (USA), Indian Herbo Pharma (India), Vicco Laboratories (India), Wilson Drugs & Pharmaceuticals Private Limited (India), Sigma Softgel & Formulation (India), Fortune Labs (India), Uniray Lifesciences (India), Zoic Pharmaceuticals (India), Navayur Herbal (India), Hamdard Laboratories (India), Patanjali Ayurved (India), Baidyanath (India), Zandu Realty (India), Himalaya (India) and Other Active Players.”

Ayurvedic Products Market Trend Analysis

Rising Demand for Natural and Organic Products

• The demand for natural and organic Ayurvedic products which are used in various categories like skincare, hair care, personal care, and dietary supplements.
• Natural and organic products are used in hair products as they are eco-friendly, nourish the scalp, provide nutrients to the hair, protect the color and it is free from chemical substances which promotes sustainability.
• The natural products used in skin balance by using natural components like herbs, aloe vera, Turmeric, Sandalwood, etc, provide nourishment to all skin types that help to protect the skin from damage caused by aging and maintain a healthy glow.
• Growing Consumer Awareness and Demand about the potential side effects of synthetic chemicals, making consumers go for ayurvedic products that are derived from herbs, roots, and minerals, and offer a natural and sustainable option.
• They are also a safer alternative to synthetic products, as they contain plant-based ingredients that have minimal side effects offer holistic benefits, and are free from harsh chemicals, artificial additives, and other genetically modified organisms. Hence, in this way, Natural and organic products act as a driver in the Ayurvedic products market.

Opportunity

Integration with Modern Technology

• The Integration of Modern technology with Ayurveda extends beyond diagnostics and treatment plans. The old Ayurvedic methods like Siddha, herbal, and Ayurvedic formulations can be made more viable through innovative techniques. Advanced research and development methods like nanotechnology, enhance the bioavailability of herbal compounds, ensuring their potency in modern therapeutic applications.
• By integrating AI and ML algorithms, healthcare professionals can analyze vast datasets to identify individual health patterns, genetic predispositions, and lifestyle factors and can use ayurvedic methods for treatment.
• The Integration of Ayurvedic Principles like Panchakarma etc with modern investigation tools to formulate the pathogenesis can also be done.
• The use of an upgraded version of Snehana, Svedana, Shirodhara yantra, and many others in Panchakarma is to make the therapies cost-effective, to develop Standard Operating Procedures to increase the effectiveness of therapies, to develop Standard Operating Procedures (SOP) of the therapies and practice purpose, and to save workforce and time.
• Telemedicine, facilitated by technological advancements, can bridge the gap between the Companies selling Ayurvedic Products and the Consumers across geographical barriers that can benefit from personalized consultations and holistic healthcare guidance.
• Hence this Integration of Modern technology with Ayurveda acts as an opportunity in the Ayurvedic Products Market.

Ayurvedic Products Market Segment Analysis:

Ayurvedic products Market Segmented on the basis of Product Type, Application, Form, Distribution Channel, and End-User.

By Type, Hair Care Products Segment Is Expected to Dominate the Market During the Forecast Period

• Ayurvedic Products offers a wide range of remedies for hair care, that help to control and, maintain various concerns such as hair fall, dandruff, dryness, and damaged hair. The usage of Ayurvedic herbs, oils, and extracts in hair care products is believed to nourish the scalp, strengthen the hair follicles, promote hair growth, and improve overall hair health naturally.
• Hair is a crucial aspect of beauty and self-care for many individuals, which is driving the demand for effective and natural solutions that are derived from Ayurveda and that are safer to use, and chemical-free.
• The availability of a wide range of Ayurvedic hair care products like hair oils, shampoos, hair masks, conditioners, and serums, caters to diverse hair concerns and preferences. This helps consumers to choose their products wisely for their hair types and get desired results.
• The aging and grey hair of people also makes ayurvedic products like henna etc to be used for hair care. Hence, in this way Hair Care segment acts as dominating in the Ayurvedic Products Market.

By Distribution Channel, Supermarkets /Hypermarkets Segment Held the Largest Share In 2023

• Supermarkets and hypermarkets offer a wide range of products under one roof, including Ayurvedic products, which allows consumers to get a diverse range of Ayurvedic products in various categories like skincare, hair care, personal care, and also healthcare which makes them a convenient and popular choice.
• They also have well-established partnerships with Ayurvedic product manufacturers and distributors which enables them to choose from the stock of trusted brands and ensures regular availability of Ayurvedic products on their shelves.
• They are also creating visibility and accessibility for customers through product displays and promotions so that customers will be more beneficial in choosing the product.
• They also offer competitive pricing, discounts, and promotional offers on Ayurvedic products. This pricing advantage is attracting price-sensitive consumers to make the products affordable to them.
• With the rise of e-commerce and online retail platforms, also witnessing significant growth in the Ayurvedic products market. Online platforms provide convenience with a wider product range, and doorstep delivery, which are well suitable for busy scheduled consumers. Hence In this way, Supermarkets and hypermarkets are dominating the Ayurvedic drug market.

Ayurvedic Products Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• Ayurveda is a natural medicine system with historical roots in the Indian subcontinent. It is heavily practiced in India and Nepal, where around 80% of the population uses Ayurveda. They have a long-standing tradition of Ayurvedic practices for healthcare, wellness, and beauty.
• Ayurveda therapies have varied and evolved include herbal medicines, special diets, meditation, yoga, massage, laxatives, enemas, and medical oils.
• Increasing focus on wellness and modern lifestyles, there is a rising awareness and preference for natural and organic products in Asia Pacific. Ayurvedic products are derived from plant-based ingredients and principles which are aligned with the trend.
• Asia Pacific also has a huge population, that includes countries with large numbers of middle-class segments with rising disposable incomes, which has contributed to increased consumer spending on personal care, health, and wellness products.
• The Government in the Asia-Pacific Region has recognized the potential of Ayurvedic products and has taken initiatives to promote their usage by establishing dedicated Ayurvedic research institutes, regulating and quality control of the products, and promoting Ayurveda tourism.
• Countries in this region have favorable climates for the growth of various medicinal plants and herbs of Ayurveda. The availability and accessibility of Ayurvedic products in Supermarkets/Hypermarkets and also through e-commerce by online stores is making Asia-Pacific as dominating region in the Ayurvedic Drugs Market.

• Ayurveda is a natural medicine which is used more by India. The bar Graph shows the List of Ayurvedic practitioners in India state-wise, the Ayurvedic Practitioners in Maharashtra have the highest they are 93111, followed by Uttar Pradesh 38673.

Ayurvedic Products Market Active Players

• Dabur (India)
• Nelsons Natural Health (UK)
• Maharishi Ayurveda (India)
• Pukka Herbs (UK)
• Swastik Ayurveda (India)
• Vee Remedies (India)
• Swiss Ayurveda (Switzerland)
• Planetary Herbals (USA)
• Chamakkatt Herbal Products (India)
• Sri Lanka Ayurveda (Sri Lanka)
• Khadi Essentials Products (India)
• Blaine Pharmaceuticals (USA)
• Indian Herbo Pharma (India)
• Vicco Laboratories (India)
• Wilson Drugs & Pharmaceuticals Private Limited (India)
• Sigma Softgel & Formulation (India)
• Fortune Labs (India)
• Uniray Lifesciences (India)
• Zoic Pharmaceuticals (India)
• Navayur Herbal (India)
• Hamdard Laboratories (India)
• Patanjali Ayurved (India)
• Baidyanath (India)
• Zandu Realty (India)
• Himalaya (India) and Other Active Players.

Key Industry Developments in the Ayurvedic Products Market:

• In April 2024, Qi Ayurveda launched its hair care products, shampoo, in Coimbatore, which includes hair oil, shampoo, and conditioner which include Restore (Chemparatyadi) which comes infused with hibiscus extracts; Wellness (Chandanadi), formulated with sandalwood oil, Hydrate (Dhurdhurpathradi), that has olive leaf and jujube extracts and Nourish (Bringamaladi), with false daisy extracts.
• In Jan 2024, Union Minister Sonowal Launched the new Panchakarma block and advanced Ayush laboratories in North East Region of India that will enhance the healthcare delivery system in the region, benefiting the people of Assam and the Northeast.