Market Overview:
The Austria Coffee Market size was reasonably estimated to be approximately USD 4.92 Million in 2022 and is poised to generate revenue of over USD 8.59 Million by the end of 2030, projecting a CAGR of around 7.22 % from 2023 to 2030.
Austria's coffee market proliferates with a rich heritage deeply intertwined with its coffee culture, epitomized by its iconic Viennese coffee houses. The market is a blend of local and global brands, catering to the discerning preferences of Austrian consumers who increasingly favor high-quality, sustainable, and fair-trade options. Espresso-based classics like the Viennese Melange and robust Mokka remain perennial favorites, while younger and urban demographics gravitate towards a diverse range including Cappuccinos, Latte Macchiatos, and cold brews. Artisanal roasters and indie coffee shops have emerged as key players, injecting dynamism with unique blends and single-origin offerings, reflecting the evolving tastes of Austrian coffee aficionados.
Top Key Players Covered in The Austria Coffee Market:
- Süssmund Kaffee (Austria)
- Kaffeefabrik (Austria)
- Wildkaffee (Austria)
- Starbucks (USA)
- McCafé (USA)
- Segafredo Zanetti (Italy)
- Lavazza (Italy)
- Illy (Italy)
- Tchibo (Germany)
- Julius Meinl (Austria)
- Tim Hortons (Canada), and Other Major Players
Market Dynamics and Factors:
The specialty coffee market is rapidly expanding in Austria, driven by various factors like the surge in specialty coffee shops, heightened awareness of coffee's health benefits, and the pursuit of high-quality coffee products. These coffee boutiques, often nestled in trendy locales, cater to a clientele of young professionals and tourists, offering an array of specialty brews alongside complementary treats like pastries and sandwiches.
Moreover, the Austrian market has seen a consistent rise in instant coffee revenue from 2018 to 2022, reflecting the country's robust coffee culture and indicating promising prospects for growth and innovation in this sector.
In this mature market, there's ample scope for inventive marketing strategies. Brands can distinguish by emphasizing coffee quality, café experiences, or sustainable production practices. Leveraging social media and experiential marketing, such as tastings or brewing workshops, can effectively engage customers and foster brand loyalty. Such innovative approaches contribute to the dynamic evolution of Austria's coffee landscape.
The Austria Coffee Market Report Highlight:
- By Forms, Ground coffee's easy storage and preparation, coupled with its affordability, appeal to budget-conscious consumers seeking quick coffee fixes. Additionally, the segment benefits from the rising demand for specialty coffee, which emphasizes unique flavor profiles. With these factors in play, ground coffee is projected to maintain its dominance in Austria's coffee market, underscored by convenience and the allure of specialty brews.
- By Country, Austria's relationship with coffee dates back to the 17th century, evolving into a deep appreciation for top-notch brews. It ranks among the world's top coffee consumers, valuing excellence in roasting and brewing. This passion has fostered a vibrant specialty coffee culture, with Austria boasting renowned roasters and cafes. Consequently, it has emerged as a premier destination for global coffee enthusiasts, elevating the country's status in the coffee world.
Key Industry Development:
- In June 2023, the highest coffee shop in Austria is set to reopen its doors. After a period of closure, this unique coffee shop, located at a high-altitude destination, is preparing to welcome visitors once again. Café 3440, Austria's highest coffee shop located at the stunning Pitztal Glacier in the Tirol region, has exciting news for coffee and nature enthusiasts. After a period of closure, the coffee shop is preparing to reopen its doors on July 14th for the summer season.
- In December 2022, Costa Coffee is set to make its debut in Austria with the opening of a new store at Vienna Airport. The renowned coffee chain will be entering the Austrian market for the first time, introducing its offerings to travelers and coffee enthusiasts passing through the busy airport. The move represents a strategic expansion for Costa Coffee, tapping into the growing coffee culture of Austria and capitalizing on the airport's high footfall to attract new customers. With its entry into Austria, Costa Coffee aims to establish a strong presence and potentially explore further opportunities in the country's flourishing coffee market.
The Austria Coffee Market Segmentation:
By Forms
- Whole Coffee Beans
- Ground Coffee
- Instant Coffee
- Coffee Pods & Capsules
- Espresso
- Others
By Source
- Arabica
- Robusta
- Speciality Coffee
By Single-Origin Coffee
- Micro-Lot Coffee
- Organic Coffee
- Direct Trade Coffee
- Cold Brew
- Nitro Cold Brew Coffee
- Others
By Process
- Caffeinated
- Decaffeinated
By Flavors
- Vanilla
- Caramel
- Hazelnut
- Mocha
- Cinnamon
- Others
By Distribution Channel
- On-trade
- Off-trade
By End-Users
- Individual Coffee Drinkers
- Coffee Shop Patrons
- Office & Workplace Consumers
- Catering & Hospitality Industry
- Bakeries
- Dessert Shops
- Others
For this report, Pristine Intelligence Research has segmented the Austria Coffee Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
- North America
- The U.S.
- Canada
- Mexico
- Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
- Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
- Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
- Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- South America
- Brazil
- Argentina
- Rest of SA
