Austria Coffee Market Synopsis

Austria’s Coffee Market is Expected to Grow at a Significant Growth Rate, and the Forecast Period is 2023-2030, Considering the Base Year as 2022.

The Austrian coffee market has experienced significant growth and is deeply influenced by the country's rich coffee culture, which dates back through its history. Known for its traditional Viennese coffee houses, Austria offers a unique coffee experience that goes beyond just a beverage.

• In Austria, both local and international coffee brands dominate the market, meeting the increasing demand for high-quality coffee. Consumers in the country display a discerning taste when it comes to their coffee preferences, seeking out specialty beans from various regions worldwide and showing a growing interest in sustainable and fair-trade options.
• The most popular coffee choices among Austrians are espresso-based drinks, such as the classic Viennese Melange and the strong Mokka. Additionally, the younger generation and urban residents have embraced a variety of coffee variations, including Cappuccinos, Latte Macchiatos, and cold coffee beverages.
• The coffee industry in Austria has witnessed the rise of artisanal coffee roasters and independent coffee shops. These smaller players contribute to the market's dynamism by offering unique blends and single-origin beans, catering to the evolving tastes of Austrian consumers.

Top Key Players:

"Süssmund Kaffee (Austria), Kaffeefabrik (Austria), Wildkaffee (Austria), Starbucks (USA), McCafé (USA), Segafredo Zanetti (Italy), Lavazza (Italy), Illy (Italy), Tchibo (Germany), Julius Meinl (Austria), Tim Hortons (Canada), Nespresso (Switzerland), Costa Coffee (United Kingdom), Dunkin' Donuts (USA), Caffè Nero (United Kingdom), Coffee Fellows (Germany), Bristot (Italy), Dallmayr (Germany), Wacker's Kaffee (Austria), Coffee Pirates (Austria) and Other Major Players"

Austria Coffee Market Trend Analysis

The popularity of Specialty Coffee

• The specialty coffee market in Austria is growing rapidly. This growth is being driven by several factors, including the increasing popularity of specialty coffee shops, the growing awareness of the health benefits of coffee, and the increasing demand for high-quality coffee products.
• Specialty coffee shops are becoming increasingly popular in Austria. These shops offer a variety of specialty coffees, as well as other coffee-related products, such as pastries, sandwiches, and snacks. Specialty coffee shops are often located in trendy neighborhoods and are popular with young professionals and tourists.
• The growing awareness of the health benefits of coffee is also contributing to the growth of the specialty coffee market in Austria. Coffee has been shown to have several health benefits, including reducing the risk of heart disease, stroke, and type 2 diabetes.

                                                                                                                                                                                                (Source: Statista)

The instant coffee market in Austria experienced a steady rise in average revenue over the period from 2018 to 2022. It began at 169.2 million USD in 2018, dipped slightly to 162 million USD in 2019, but then quickly recovered, reaching 167 million USD in 2020. Subsequently, the market showed impressive growth, with revenues soaring to 190 million USD in 2021 and further surging to 203.6 million USD in 2022. This consistent upward trend indicates a strong and resilient demand for instant coffee in Austria, reflecting the country's thriving coffee culture. With its sustained popularity and increasing revenue, the instant coffee market in Austria presents promising opportunities for growth and innovation in the years to come.

Innovative Marketing and Branding

• The Austrian coffee market is mature, but there is still room for innovative marketing and branding. Coffee brands can differentiate themselves by focusing on the quality of their coffee, the experience of their coffee shops, or the sustainability of their coffee production. They can also use innovative marketing campaigns to reach new customers and build brand loyalty.
• One example of innovative marketing in the Austrian coffee market is the use of social media. Coffee brands can use social media to connect with customers, share their coffee stories, and promote their products. They can also use social media to run contests and giveaways, which can help to generate excitement and awareness for their brand.
• Another example of innovative marketing in the Austrian coffee market is the use of experiential marketing. Coffee brands can create events or experiences that allow customers to interact with their brand uniquely. This could involve hosting coffee tastings, offering coffee brewing classes, or even creating a coffee-themed escape room.

Austria Coffee Market Segment Analysis

Austria’s Coffee Market is segmented into the Form, Speciality Coffee, Flavors, Distribution Channel, and End-Users. By Forms, the Espresso segment is Anticipated to Dominate the Market Over the Forecast Period.

• The ground coffee segment is dominating the Austrian coffee market due to its convenience and affordability. Ground coffee is easy to store and prepare, and it is relatively inexpensive. This makes it a popular choice for budget-conscious consumers who want a quick and easy cup of coffee.
• The ground coffee segment is also benefiting from the increasing popularity of specialty coffee. Specialty coffee is coffee that has been roasted and brewed to highlight its unique flavor notes. This type of coffee is often more expensive than regular coffee, but consumers are increasingly willing to pay more for a better cup of coffee.
• The ground coffee segment is expected to continue to dominate the Austria coffee market in the coming years. This is due to the continued convenience and affordability of ground coffee, as well as the increasing popularity of specialty coffee.

Country Analysis of the Austria Coffee Market

• Austria has a long and rich history with coffee. Coffee was first introduced to Austria in the 17th century, and it quickly became a popular beverage. Today, Austria is one of the top coffee-consuming countries in the world.
• Austrians have a strong appreciation for high-quality coffee. They are willing to spend more money on coffee that is roasted and brewed to perfection. This demand for high-quality coffee has led to the development of a thriving specialty coffee scene in Austria.
• Austria is home to some of the world's leading coffee roasters and coffee shops. These businesses have helped to raise the profile of Austrian coffee on the global stage. Austria is now seen as a leading destination for coffee lovers from all over the world.

Covid-19 Impact Analysis on the Austria Coffee Market

• The COVID-19 pandemic also led to a shift in consumer preferences in the Austrian coffee market. People were more likely to purchase coffee beans and brew coffee at home during the pandemic. This trend is expected to continue in the coming years, as more people become accustomed to brewing coffee at home.
• The pandemic also led to an increase in the popularity of specialty coffee. People were more likely to purchase high-quality coffee beans and brew coffee at home during the pandemic. This trend is also expected to continue in the coming years, as consumers become more interested in learning about the different flavors and origins of coffee.
• The long-term impact of the COVID-19 pandemic on the Austrian coffee market is still uncertain. However, the industry is expected to continue to grow in the coming years, driven by the increasing popularity of coffee around the world.

Top Key Players Covered in The Austria Coffee Market

• Süssmund Kaffee (Austria)
• Kaffeefabrik (Austria)
• Wildkaffee (Austria)
• Starbucks (USA)
• McCafé (USA)
• Segafredo Zanetti (Italy)
• Lavazza (Italy)
• Illy (Italy)
• Tchibo (Germany)
• Julius Meinl (Austria)
• Tim Hortons (Canada)
• Nespresso (Switzerland)
• Costa Coffee (United Kingdom)
• Dunkin' Donuts (USA)
• Caffè Nero (United Kingdom)
• Coffee Fellows (Germany)
• Bristot (Italy)
• Dallmayr (Germany)
• Wacker's Kaffee (Austria)
• Coffee Pirates (Austria) and Other Major Players

Key Industry Developments in the Austria Coffee Market

In June 2023, the highest coffee shop in Austria is set to reopen its doors. After a period of closure, this unique coffee shop, located at a high-altitude destination, is preparing to welcome visitors once again. Café 3440, Austria's highest coffee shop located at the stunning Pitztal Glacier in the Tirol region, has exciting news for coffee and nature enthusiasts. After a period of closure, the coffee shop is preparing to reopen its doors on July 14th for the summer season.

In December 2022, Costa Coffee is set to make its debut in Austria with the opening of a new store at Vienna Airport. The renowned coffee chain will be entering the Austrian market for the first time, introducing its offerings to travelers and coffee enthusiasts passing through the busy airport. The move represents a strategic expansion for Costa Coffee, tapping into the growing coffee culture of Austria and capitalizing on the airport's high footfall to attract new customers. With its entry into Austria, Costa Coffee aims to establish a strong presence and potentially explore further opportunities in the country's flourishing coffee market.