Global Pet Insurance Market Synopsis
Global Pet Insurance Market size was reasonably estimated to be approximately USD 8380.29 Million in 2023 and is poised to generate revenue over USD 18785.29 Million by the end of 2030, projecting a CAGR of around 17.52% from 2023 to 2030.
The global pet insurance market refers to the industry that provides pet owners with insurance coverage for their pets in case of accidents, illnesses, or other unexpected events. This market has been growing rapidly in recent years, as more pet owners recognize the value of having insurance coverage for their pets.
- Global pet insurance policies may vary in their coverage, but they typically cover expenses related to accidents, illnesses, hospitalization, surgeries, medications, and diagnostic tests. Some policies may also cover routine and preventative care, such as vaccinations, check-ups, and teeth cleaning.
- Pet owners pay a monthly or yearly premium to the insurance company in exchange for coverage in case their pet needs medical treatment, surgery, or other veterinary expenses.
- The pet insurance market is expanding due to efforts made by current providers to inform customers about rising veterinarian costs and the many benefits of pet medical insurance plans.
Top Key Players Involved Are:
"Nationwide (USA), Trupanion (USA), Petplan (USA), Healthy Paws (USA), Embrace (USA), ASPCA (USA), Figo (USA), Lemonade (USA), PetFirst (USA), Petsecure (Canada), Petplan UK(UK), Direct Line (UK), More Than (UK), PetSure (Australia), RSPCA (Australia), Bupa (UK), Allianz (Germany), Agria (Sweden), Anicom Holdings (Japan), Petplan Australasia (Australia), and Other Major Players."

Global Pet Insurance Market Trend Analysis
Growing Prevalence of Chronic Diseases in Pets
A major driver of the demand for comprehensive and specialized pet insurance coverage. Chronic diseases such as cancer, diabetes, and arthritis are becoming more common in pets, and treating these conditions can be expensive.
- Comprehensive pet insurance policies that cover both accidents and illnesses, as well as ongoing treatment and medication for chronic conditions, can help pet owners manage the cost of veterinary care. Some pet insurance policies also offer coverage for alternative therapies, such as acupuncture and physical therapy, which can help improve the quality of life for pets with chronic conditions.
- In addition, as more pet owners recognize the importance of preventive care in managing chronic diseases, some pet insurance policies now offer coverage for routine check-ups, vaccinations, and other preventative measures. This can help pet owners catch potential health issues early and take proactive steps to prevent chronic diseases from developing.
- Overall, the growing prevalence of chronic diseases in pets is driving the need for comprehensive and specialized pet insurance coverage, and this trend is expected to continue in the coming years.
Increasing Pet Ownership and Humanization of Pets
More people around the world become pet owners, there is a growing recognition of the importance of pets as members of the family. This trend towards humanization means that pet owners are willing to spend more on their pets' health and well-being, including veterinary care and pet insurance.
- There is a growing need for pet insurance coverage to help manage the cost of veterinary care. This is particularly true in the case of unexpected accidents or illnesses, which can be expensive to treat.
- In addition, the humanization of pets has led to increased demand for specialized pet insurance coverage. Pet owners want policies that not only cover veterinary expenses, but also offer additional benefits such as coverage for alternative therapies, pet behavioral training, and wellness programs.
- Overall, the increasing pet ownership and humanization of pets are both creating an opportunity for pet insurance, and this trend is expected to continue in the coming years. As more people around the world recognize the importance of pets in their lives, the demand for pet insurance is likely to grow.
Segmentation Analysis of The Global Pet Insurance Market
Global Pet Insurance Market segments cover the Coverage Type, Animal Type, and Sales Channel. By Animal Type, the Dogs segment is Anticipated to Dominate the Market Over the Forecast period.
- This is due to several factors, such that dogs are the most commonly owned pets worldwide, and that they tend to require more veterinary care than other pets.
- Dogs are susceptible to a wide range of health issues, including accidents, illnesses, and chronic conditions, which can be expensive to treat.
- In addition, dogs tend to be more active than other pets, which increases their risk of injury and illness. This means that pet owners may be more likely to seek out comprehensive pet insurance policies that cover both accidents and illnesses, as well as ongoing treatment and medication for chronic conditions
- Overall, due to these several factors, the dog segment is expected to dominate the pet insurance market over the forecast period.
Regional Analysis of The Global Pet Insurance Market
Europe is Expected to Dominate the Market Over the Forecast Period.
- The high pet ownership rates in the region and the well-established pet insurance industry. Europe has a large and growing pet population, with an estimated 85 million dogs and cats alone. In addition, the region has a well-established veterinary healthcare infrastructure, which has helped to drive demand for pet insurance among pet owners.
- The pet insurance industry in Europe is also highly developed, with several large providers offering a range of coverage options. Many of these providers offer comprehensive policies that cover both accidents and illnesses, as well as ongoing treatment and medication for chronic conditions.
- In addition, the region has a strong culture of pet ownership, with many pet owners considering their pets to be members of the family. This has helped to drive demand for pet insurance among pet owners who want to ensure that their pets receive the best possible care and support.
Overall, Europe is anticipated to have a dominating position in the global market for pet insurance, driven by the high pet ownership rates, well-established veterinary healthcare infrastructure, and strong culture of pet ownership in the region.

Source – EuropeanPetFood
Europe ranks 1st in terms of Pet animals having the highest numbers of both Dogs & Cats with 92M & 113M respectively, later on, China ranks 2nd & the U.S. ranks 3rd in the number of Pet Animals.
Covid-19 Impact Analysis on Global Pet Insurance Market
- The COVID-19 pandemic has had a significant impact on the global pet insurance market, as it has on many industries worldwide.
- On the one hand, the pandemic has led to an increase in pet ownership rates, as people have spent more time at home and sought companionship during a period of social isolation. This has driven demand for pet insurance, as new pet owners seek to ensure that their pets are covered in case of accidents or illnesses.
- However, the pandemic has also led to economic uncertainty and financial hardship for many people, which has impacted the pet insurance market. Some pet owners may have had to cut back on expenses, including pet insurance, to make ends meet during this challenging time.
- In addition, the pandemic has disrupted the veterinary care industry, with many clinics and hospitals limiting services or closing temporarily in response to public health guidelines. This has impacted the availability of veterinary care for pets and may have affected the demand for pet insurance as a result.
Top Key Players Covered in The Global Pet Insurance Market
- Nationwide (USA)
- Trupanion (USA)
- Petplan (USA)
- Healthy Paws (USA)
- Embrace (USA)
- ASPCA (USA)
- Figo (USA)
- Lemonade (USA)
- PetFirst (USA)
- Petsecure (Canada)
- Petplan UK(UK)
- Direct Line (UK)
- More Than (UK)
- PetSure (Australia)
- RSPCA (Australia)
- Bupa (UK)
- Allianz (Germany)
- Agria (Sweden)
- Anicom Holdings (Japan)
- Petplan Australasia (Australia) and Other Major Players.
Key Industry Developments in the Global Pet Insurance Market
In May 2023, PetSure launched its 2023 Pet Health Monitor report, in time for World Vet Day, to review key pet health trends in Australia. Aussie pet owners are missing a trick when it comes to ensuring the health and happiness of their furry loved ones, as new research from PetSure, Australia’s leading pet insurance underwriter, reveals just one in 10 (10%) prioritize regular at-home pet health checks or routines.
In February 2021, The pet insurance market has seen a flurry of mergers and acquisitions in recent years, with larger players acquiring smaller ones to expand their market share. Insurance giant Allianz acquired Petplan, one of the largest pet insurance providers in the United States.
Global Pet Insurance Market
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Base Year:
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2022
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Forecast Period:
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2023-2030
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Historical Data:
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2016 to 2021
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Market Size in 2022:
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USD 8380.29 Mn.
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Forecast Period 2022-30CAGR:
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17.52%
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Market Size in 2030:
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USD 18785.29 Mn.
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Segments Covered:
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By Coverage Type
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- Accident & Illness
- Accident Only
- Others
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By Animal Type
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By Sales Channel
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- Agency
- Broker
- Direct
- Bancassurance
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By Region
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- North America (Us, Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest Of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest Of SA)
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Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Coverage Type
3.2 By Animal Type
3.3 By Sales Channel
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Pet Insurance Market by Coverage Type
5.1 Pet Insurance Market Overview Snapshot and Growth Engine
5.2 Pet Insurance Market Overview
5.3 Accident & Illness
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2030F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Accident & Illness: Geographic Segmentation
5.4 Accident Only
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2030F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Accident Only: Geographic Segmentation
5.5 Others
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2030F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Others: Geographic Segmentation
Chapter 6: Pet Insurance Market by Animal Type
6.1 Pet Insurance Market Overview Snapshot and Growth Engine
6.2 Pet Insurance Market Overview
6.3 Dogs
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2030F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Dogs: Geographic Segmentation
6.4 Cats
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2030F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Cats: Geographic Segmentation
6.5 Others
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2030F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Others: Geographic Segmentation
Chapter 7: Pet Insurance Market by Sales Channel
7.1 Pet Insurance Market Overview Snapshot and Growth Engine
7.2 Pet Insurance Market Overview
7.3 Agency
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size (2016-2030F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 Agency: Geographic Segmentation
7.4 Broker
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size (2016-2030F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 Broker: Geographic Segmentation
7.5 Direct
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size (2016-2030F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 Direct: Geographic Segmentation
7.6 Bancassurance
7.6.1 Introduction and Market Overview
7.6.2 Historic and Forecasted Market Size (2016-2030F)
7.6.3 Key Market Trends, Growth Factors and Opportunities
7.6.4 Bancassurance: Geographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Positioning
8.1.2 Pet Insurance Sales and Market Share By Players
8.1.3 Industry BCG Matrix
8.1.4 Heat Map Analysis
8.1.5 Pet Insurance Industry Concentration Ratio (CR5 and HHI)
8.1.6 Top 5 Pet Insurance Players Market Share
8.1.7 Mergers and Acquisitions
8.1.8 Business Strategies By Top Players
8.2 NATIONWIDE (USA)
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Operating Business Segments
8.2.5 Product Portfolio
8.2.6 Business Performance
8.2.7 Key Strategic Moves and Recent Developments
8.2.8 SWOT Analysis
8.3 TRUPANION (USA)
8.4 PETPLAN (USA)
8.5 HEALTHY PAWS (USA)
8.6 EMBRACE (USA)
8.7 ASPCA (USA)
8.8 FIGO (USA)
8.9 LEMONADE (USA)
8.10 PETFIRST (USA)
8.11 PETSECURE (CANADA)
8.12 PETPLAN UK(UK)
8.13 DIRECT LINE (UK)
8.14 MORE THAN (UK)
8.15 PETSURE (AUSTRALIA)
8.16 RSPCA (AUSTRALIA)
8.17 BUPA (UK)
8.18 ALLIANZ (GERMANY)
8.19 AGRIA (SWEDEN)
8.20 ANICOM HOLDINGS (JAPAN)
8.21 PETPLAN AUSTRALASIA (AUSTRALIA)
8.22 OTHER MAJOR PLAYERS
Chapter 9: Global Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
9.1 Market Overview
9.2 Historic and Forecasted Market Size By Coverage Type
9.2.1 Accident & Illness
9.2.2 Accident Only
9.2.3 Others
9.3 Historic and Forecasted Market Size By Animal Type
9.3.1 Dogs
9.3.2 Cats
9.3.3 Others
9.4 Historic and Forecasted Market Size By Sales Channel
9.4.1 Agency
9.4.2 Broker
9.4.3 Direct
9.4.4 Bancassurance
Chapter 10: North America Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Coverage Type
10.4.1 Accident & Illness
10.4.2 Accident Only
10.4.3 Others
10.5 Historic and Forecasted Market Size By Animal Type
10.5.1 Dogs
10.5.2 Cats
10.5.3 Others
10.6 Historic and Forecasted Market Size By Sales Channel
10.6.1 Agency
10.6.2 Broker
10.6.3 Direct
10.6.4 Bancassurance
10.7 Historic and Forecast Market Size by Country
10.7.1 US
10.7.2 Canada
10.7.3 Mexico
Chapter 11: Eastern Europe Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Coverage Type
11.4.1 Accident & Illness
11.4.2 Accident Only
11.4.3 Others
11.5 Historic and Forecasted Market Size By Animal Type
11.5.1 Dogs
11.5.2 Cats
11.5.3 Others
11.6 Historic and Forecasted Market Size By Sales Channel
11.6.1 Agency
11.6.2 Broker
11.6.3 Direct
11.6.4 Bancassurance
11.7 Historic and Forecast Market Size by Country
11.7.1 Bulgaria
11.7.2 The Czech Republic
11.7.3 Hungary
11.7.4 Poland
11.7.5 Romania
11.7.6 Rest of Eastern Europe
Chapter 12: Western Europe Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Coverage Type
12.4.1 Accident & Illness
12.4.2 Accident Only
12.4.3 Others
12.5 Historic and Forecasted Market Size By Animal Type
12.5.1 Dogs
12.5.2 Cats
12.5.3 Others
12.6 Historic and Forecasted Market Size By Sales Channel
12.6.1 Agency
12.6.2 Broker
12.6.3 Direct
12.6.4 Bancassurance
12.7 Historic and Forecast Market Size by Country
12.7.1 Germany
12.7.2 UK
12.7.3 France
12.7.4 Netherlands
12.7.5 Italy
12.7.6 Russia
12.7.7 Spain
12.7.8 Rest of Western Europe
Chapter 13: Asia Pacific Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Coverage Type
13.4.1 Accident & Illness
13.4.2 Accident Only
13.4.3 Others
13.5 Historic and Forecasted Market Size By Animal Type
13.5.1 Dogs
13.5.2 Cats
13.5.3 Others
13.6 Historic and Forecasted Market Size By Sales Channel
13.6.1 Agency
13.6.2 Broker
13.6.3 Direct
13.6.4 Bancassurance
13.7 Historic and Forecast Market Size by Country
13.7.1 China
13.7.2 India
13.7.3 Japan
13.7.4 South Korea
13.7.5 Malaysia
13.7.6 Thailand
13.7.7 Vietnam
13.7.8 The Philippines
13.7.9 Australia
13.7.10 New Zealand
13.7.11 Rest of APAC
Chapter 14: Middle East & Africa Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
14.1 Key Market Trends, Growth Factors and Opportunities
14.2 Impact of Covid-19
14.3 Key Players
14.4 Key Market Trends, Growth Factors and Opportunities
14.4 Historic and Forecasted Market Size By Coverage Type
14.4.1 Accident & Illness
14.4.2 Accident Only
14.4.3 Others
14.5 Historic and Forecasted Market Size By Animal Type
14.5.1 Dogs
14.5.2 Cats
14.5.3 Others
14.6 Historic and Forecasted Market Size By Sales Channel
14.6.1 Agency
14.6.2 Broker
14.6.3 Direct
14.6.4 Bancassurance
14.7 Historic and Forecast Market Size by Country
14.7.1 Turkey
14.7.2 Bahrain
14.7.3 Kuwait
14.7.4 Saudi Arabia
14.7.5 Qatar
14.7.6 UAE
14.7.7 Israel
14.7.8 South Africa
Chapter 15: South America Pet Insurance Market Analysis, Insights and Forecast, 2016-2030
15.1 Key Market Trends, Growth Factors and Opportunities
15.2 Impact of Covid-19
15.3 Key Players
15.4 Key Market Trends, Growth Factors and Opportunities
15.4 Historic and Forecasted Market Size By Coverage Type
15.4.1 Accident & Illness
15.4.2 Accident Only
15.4.3 Others
15.5 Historic and Forecasted Market Size By Animal Type
15.5.1 Dogs
15.5.2 Cats
15.5.3 Others
15.6 Historic and Forecasted Market Size By Sales Channel
15.6.1 Agency
15.6.2 Broker
15.6.3 Direct
15.6.4 Bancassurance
15.7 Historic and Forecast Market Size by Country
15.7.1 Brazil
15.7.2 Argentina
15.7.3 Rest of SA
Chapter 16 Investment Analysis
Chapter 17 Analyst Viewpoint and Conclusion