Oral Care Market Synopsis

Oral Care Market Size Was Valued at USD 49780.30 Million in 2023 and is Projected to Reach USD 73978.26 Million by 2032, Growing at a CAGR of 4.5% From 2024-2032.

It is the practice of keeping the oral cavity clean and free from disease and other problems by regularly brushing the teeth and adopting good hygiene habits. Oral hygiene must be carried out regularly to enable the prevention of dental disease and bad breath.

• Oral care is needed to feel fresh and clean, to prevent and treat the mouth from getting infections, for the stimulated saliva, to prevent the infection of parotid glands, it helps to increase the appetite, to prevent dental caries, and also to prevent tooth decay.
• Brushing and flossing regularly keep a healthy balance between the species by reducing the harmful bacteria in your mouth and removing the food particles that feed them.
• Bacteria don’t always stay in your mouth; they can spread throughout your entire body in your bloodstream. When this occurs, it can travel to the heart and cause delicate arteries to narrow, which can put you at risk for heart. Hence, oral hygiene is needed to avoid the risk of Heart Attack. If we keep our mouth clean so that our respiration inhaling and exhaling will be good, where we can maintain healthier lungs.
• Gum disease causes inflammation, which makes it harder for your body to use insulin properly Hence, this oral care helps in lowering the chances of Diabetes, it helps in Decreasing the risk of cancer from the usage of tobacco, Decreased Chances of fertility, it helps in safer pregnancy, it also helps in weight loss.

Top Active Players Involved are:

“Colgate-Palmolive Company (USA), Procter & Gamble (USA), GlaxoSmithKline (GSK) (UK), Johnson & Johnson - (Listerine) (USA), Church & Dwight Co., Inc. (USA), Unilever (UK), PerioSciences (USA), Sunstar (Switzerland), Philips (Netherlands), Waterpik (USA), Dentek Oral Care (USA), Tom's of Maine (USA), Hello Products (USA), TheraBreath (USA), Himalaya Herbal Healthcare (India), Dentisse (USA), Lumineux Oral Essentials (USA), Burt's Bees (USA), Dentiste’ Plus White (Thailand), Plus White (USA), Dr. Bronner's (USA), Marvis (Italy), XLEAR (USA), Desert Essence (USA), Livionex (USA) and Other Active Players.”

Oral Care Market Trend Analysis

Deteriorating Oral Health Among the Population

• The rise in dental problems like tooth decay, gum disease, and oral infections has created a greater demand for oral care products and services. Poor oral hygiene practices, unhealthy diets, and lifestyle choices are some of the causes of deteriorating oral health.
• Growing Awareness among people for oral health on overall well-being People are realizing the importance of maintaining good oral hygiene to prevent dental problems and associated health issues, this awareness has led to an increased demand for oral care products and professional services.
• In the global population, there is a higher prevalence of age-related dental issues like tooth loss and gum diseases. This has created a need for specialized oral care solutions tailored to the needs of older adults, including dentures, dental implants, and specialized oral hygiene products.
• Advancements in dental technology have also significantly improved the effectiveness and accessibility of oral care. The increase in dental tourism, where individuals travel to other countries for affordable dental treatments, has increased the demand for oral care products and services.

Opportunity

Technological Advancements in Oral Care Products

• The advancement of new technology has caused significant changes in the field of dentistry, that enable dentists and orthodontists to provide more efficient and effective treatments to their patients.
• The use of digital X-rays has revolutionized the dentistry industry and the way dentists diagnose oral health problems. In digital radiography, sensors are used to capture images of hard and soft tissues, with very little time, and limited exposure to radiation that can be instantly viewed on a computer screen which eliminates the need for traditional film X-rays.
• Digital impressions technology allows for more accurate and precise impressions, by reducing the need for repeated appointments and increasing patient comfort also have transformed the field of dentistry. Instead of using messy and uncomfortable analogical impressions, dentists can now take digital impressions of a patient’s dental arch using an intraoral scanner.
• 3D printing has revolutionized the way dentists create crowns, bridges, and other dental prosthetic restorations. they also can create highly detailed models of a patient’s teeth, which can be used to design and create customized dental restorations.
• The use of lasers in dental procedures is used to remove decay, reshape gums, and even perform root canals this can lead to less bleeding and discomfort for the patient. The use of facial scanners, such as the Vectra system, this system uses 3D imaging technology to capture images of a patient’s face and mouth, allowing dentists to create a more detailed and customized treatment plan.

Oral Care Market Segment Analysis:

Oral Care Market Segmented on the basis of Type, Product Type, Application, Age Group, Distribution Channel, And Segment6.

By Product Type, Toothbrush Segment Is Expected to Dominate the Market During the Forecast Period

• Toothbrushes are considered an essential Oral Care Product that are essential for maintaining proper oral hygiene. They are used daily by individuals of all age groups, making them a highly demanded and widely used product.
• Increasing Hygiene and health awareness of the importance of oral hygiene and its impact on overall health has led to a growing demand for toothbrushes. People understand the need for regular brushing to prevent dental problems like tooth decay, gum diseases, and bad breath, driving the demand for toothbrushes.
• This segment has witnessed technological advancements like the development of electric toothbrushes with features like vibrating bristles, timers, and pressure sensors. The oral care market offers a variety of toothbrush options both manual and electric toothbrushes. While manual toothbrushes are widely used due to their affordability and convenience, electric toothbrushes are gaining popularity due to their superior cleaning ability and additional features.
• They have a limited lifespan and need to be replaced regularly to maintain optimal oral hygiene Replacing them is affordable for all people. Hence IN this way Toothbrush segment has a huge demand in the market.

By Distribution Channel, Convenience Store Segment Held the Largest Share In 2023

• Convenience stores are widely spread across urban and rural areas, which makes them easily accessible to consumers. Their extensive network ensures that oral care products are available to customers in convenient locations. They offer a convenient shopping experience with extended operating hours, which are usually open all the time, this allows the consumers to purchase oral care products at their convenience, even during odd hours when other stores are closed.
• They often attract consumers with displays and promotional offers near the checkout counters and encourage impulse purchases. They typically have a wide range of oral care products from different brands which allows consumers to choose from various toothpaste flavors, toothbrush types, mouthwashes, and other oral care essentials.
• These stores often carry supplementary products related to oral care like chewing gums, mints, dental floss, and mouth fresheners.
• They are popular for urban dwellers who lead busy lives and prioritize quick and hassle-free shopping experiences. Hence, in this way convenience stores have a dominant role in the oral market.

Oral Care Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• The growing concerns about dental health and increasing expenditure on personal care products have led to growth in this market by using high-end products. The awareness regarding oral hygiene as well as dentist recommendations has proved beneficial for the market growth.
• Asia Pacific has a very high population, including emerging economies such as China and India. This increase in the population in this region drives the demand for oral care products, and Rapid economic growth in many countries across Asia Pacific also has resulted in a rising middle class and increased disposable income, where people are willing to buy the products.
• Governments, educational institutions, and oral care organizations have implemented various initiatives to educate people about the importance of oral hygiene, which has positively influenced the demand for oral care products.
• The shift in oral hygiene practices, with individuals adopting more Western-style oral care routines which include the use of toothpaste, dental floss, mouthwash, and other oral care products. The rising oral health issues like dental caries, periodontal diseases, and tooth loss are increasing in this region, creating a heightened demand for oral care products like Toothbrushes and Replacements, toothpaste, etc.
• Asia-Pacific also has some countries like Thailand, India, and Malaysia that are offering affordable and high-quality dental treatments. Hence, in this way, Asia-Pacific has dominated the Oral Care sector.

Oral Care Market Active Players

• Colgate-Palmolive Company (USA)
• Procter & Gamble (USA)
• Glaxosmithkline (Gsk) (UK)
• Johnson & Johnson - (Listerine) (USA)
• Church & Dwight Co., Inc. (USA)
• Unilever (UK)
• Periosciences (USA)
• Sunstar (Switzerland)
• Philips (Netherlands)
• Waterpik (USA)
• Dentek Oral Care (USA)
• Tom's Of Maine (USA)
• Hello Products (USA)
• Therabreath (USA)
• Himalaya Herbal Healthcare (India)
• Dentisse (USA)
• Lumineux Oral Essentials (USA)
• Burt's Bees (USA)
• Dentiste’ Plus White (Thailand)
• Plus White (USA)
• Bronner's (USA)
• Marvis (Italy)
• Xlear (USA)
• Desert Essence (USA)
• Livionex (USA) And Other Active Players.

Key Industry Developments in the Oral Care Market:

• In Jan 2024, Dento, an emerging oral care industry, launched its latest product that focuses on natural ingredients blending in with the spirit and magic to provide professional-grade results while being gentle on teeth and gums, it addresses whitening, sensitivity, and bad breath, enamel erosion/tooth decay, and gum recession.
• In Oct 2023, BURST Oral Care introduced the Pro Sonic Toothbrushes and Replacements and Curve Sonic Toothbrushes and Replacements into the market. Features innovative designs and new technology, by providing the ultimate cleaning and whitening experience, Clean, Sensitivity, Freshen, and Massage that has high-end LED screen smart responsive software and helps in providing optimal care, and a category-defining up to 9-month rechargeable battery life.