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Germany Coffee Market Research Report 2023

Germany Coffee Market Size By Forms (Whole Coffee Beans, Ground Coffee, Instant Coffee, Coffee Pods & Capsules, Espresso, Others), Source (Arabica, Robusta), Speciality Coffee (Single-Origin Coffee, Micro-Lot Coffee, Organic Coffee, Direct Trade Coffee, Cold Brew & Nitro Cold Brew Coffee, Others), Process (Caffeinated, Decaffeinated), Flavors (Vanilla, Caramel, Hazelnut, Mocha, Cinnamon, Others) Distribution Channel (On-trade, Off-trade), End-Users (Individual Coffee Drinkers, Coffee Shop Patrons, Office & Workplace Consumers, Catering & Hospitality Industry, Bakeries, Dessert Shops, Others) and Country Market Analysis and Forecast, 2023-2030

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Report ID: 101

Categories: Food and Beverages

Format :

Summary TOC Segmentation Methodology

Germany Coffee Market Synopsis

Germany’s Coffee Market is Expected to Grow at a Significant Growth Rate, and the Forecast Period is 2023-2030, Considering the Base Year as 2022.

  • The German coffee market is a thriving industry, driven by a mix of well-established international coffee brands and a growing number of local roasters and coffee shops. This blend of options caters to the rising demand for high-quality and ethically-sourced coffee. Specialty coffee, especially organic and fair-trade varieties, has gained popularity among German consumers, reflecting their increasing focus on sustainability and ethical considerations.
  • Cafés and coffee shops play a vital role in Germany's coffee culture, serving as social hubs for gatherings and meetings. The country's daily routine revolves around coffee consumption, with a strong preference for filter coffee and creamy cappuccinos. However, the market is witnessing an emerging trend of consumers exploring alternative brewing methods, like espresso-based drinks and refreshing cold brews, fostering innovation and diversity in the market.
  • Despite challenges such as fluctuating coffee prices and supply chain disruptions, the market remains resilient and adaptable. Key players continuously introduce new products and marketing strategies to maintain and expand their market share. As Germany continues to prioritize sustainability, innovation, and premium coffee experiences, the future of the coffee market appears dynamic and promising for both local and international coffee producers. For the most current insights, it is recommended to refer to recent sources and market reports

Germany Coffee Market

Top Key Players:

"Nestlé Deutschland AG (Switzerland), illycaffè S.p.A. (Italy), Starbucks Coffee Deutschland Ltd. & Co. KG (US), Franke Coffee Systems GmbH (Switzerland), WITTENBORG (Netherlands), Tchibo GmbH (Germany), Melitta Group (Germany), J.J. Darboven GmbH & Co. KG (Germany), WMF Group GmbH (Germany), Kaffee Partner GmbH (Germany), Neumann Gruppe GmbH (Germany), Dr. Oetker Tiefkühlprodukte (Germany), Arko GmbH (Germany), Bonamat GmbH (Netherland), Julius Meinl Deutschland GmbH (Austria), Lavazza Deutschland GmbH (Italy), Segafredo Zanetti Deutschland GmbH (Italy), Caffè Nero Deutschland GmbH (UK), Costa Coffee Germany GmbH (UK), Peet's Coffee Deutschland GmbH (US) and Other Major Players"

Germany Coffee Market Trend Analysis

Diverse Product Offerings

  • The German coffee market thrives on its diverse product offerings, catering to a wide range of consumer preferences. From traditional coffee beans to specialty blends and a variety of coffee beverages, the market ensures there is something for every coffee enthusiast.
  • Specialty coffee options, including organic and fair-trade varieties, have gained popularity as German consumers increasingly prioritize ethical and sustainable choices. This growing focus on sustainability drives innovation in the market and fosters a sense of social responsibility among coffee companies.
  • The competition among international coffee brands and local roasters intensifies due to the diversity in product offerings. Companies continuously innovate and differentiate themselves to stand out in this competitive landscape. This drive for uniqueness benefits consumers, who can explore new blends, flavors, and brewing methods, enriching their coffee experiences and contributing to the market's dynamic growth.

Coffee Subscriptions and Loyalty Programs

  • Coffee subscriptions and loyalty programs offer a promising opportunity in the German coffee market. By providing regular coffee deliveries and exclusive perks, companies can enhance customer experience and satisfaction.
  • These initiatives strengthen customer relationships and brand loyalty, leading to increased customer retention. By rewarding loyal customers with special offers and discounts, companies can create a dedicated customer base that continually chooses their products.
  • Coffee subscriptions and loyalty programs allow companies to gather valuable customer data. By analyzing preferences and purchasing patterns, businesses can tailor their offerings to meet consumer demands effectively. This data-driven approach enables companies to stay competitive and adapt to changing market trends, boosting their overall performance in the German coffee market.

Germany Coffee Market Segment Analysis

Germany Coffee Market Segments cover the Form, Speciality Coffee, Flavors, Distribution Channel, and End-Users. By Speciality Coffee, the organic coffee segment is Anticipated to Dominate the Market Over the Forecast Period.

  • Germans are increasingly aware of the benefits of organic food and beverages, such as their higher nutritional content, their lower impact on the environment, and their ethical production methods. This awareness has led to a growing demand for organic coffee, which is seen as a healthier and more sustainable option than conventional coffee.
  • In recent years, the availability of organic coffee has increased significantly in Germany. This is due to several factors, including the growing demand for organic coffee, the increasing number of organic coffee roasters and retailers, and the growing availability of organic coffee beans from around the world.
  • Organic coffee has been marketed effectively in Germany, with consumers being made aware of the benefits of organic coffee through advertising, product labeling, and in-store promotions. This marketing has helped to create a positive image of organic coffee in the minds of German consumers.

Germany Coffee Market

                                                                                                                                                                                (Source: IMR Database)

In the above graph, the German coffee market demonstrated steady growth in export value from 2018 to 2022. Starting at 2,540,362 USD'000 in 2018, the export value slightly declined to 2,376,895 USD'000 in 2019 but then rebounded to 2,585,332 USD'000 in 2020. Subsequently, the market saw significant growth, reaching 2,943,551 USD'000 in 2021 and further escalating to 3,385,133 USD'000 in 2022. This positive trend indicates a rising demand for German coffee exports during these years. The increasing export value signifies the country's prominence in the global coffee market and highlights the popularity of German coffee products worldwide.

Germany Coffee Market Country Analysis

  • Germany has one of the highest per capita coffee consumption rates in the world, at around 169 liters per year. This means that there is a large and growing demand for coffee in Germany. Germany has a strong coffee culture, with a long history of coffee drinking. This means that there is a well-established infrastructure for the production, distribution, and sale of coffee in Germany.
  • Germany is home to some of the world's leading coffee companies, such as Tchibo, Jacobs, and Melitta. These companies have a strong presence in the German market and have helped to drive the growth of the coffee market in Germany.
  • German consumers are increasingly demanding high-quality coffee. This has led to a growing demand for specialty coffees, such as single-origin coffees and fairtrade coffees. Germany is the largest coffee market in Europe and the third largest coffee market in the world. The German coffee market is expected to continue to grow in the coming years, driven by the increasing demand for coffee from both consumers and businesses.

COVID-19 Impact Analysis on the Germany Coffee Market

  • The COVID-19 pandemic had a significant impact on the German coffee market. With restrictions in place, coffee shops and cafes experienced a sharp decline in foot traffic, leading to reduced out-of-home consumption.
  • Many businesses had to close temporarily or operate with limited capacity, impacting sales and revenue. However, there was a notable increase in at-home coffee consumption as people spent more time indoors. This shift led to a surge in demand for packaged coffee products, coffee machines, and home-brewing methods. Coffee retailers and roasters catering to the at-home market benefited from this trend.
  • Supply chain disruptions and economic uncertainties also affected the market, impacting the availability and pricing of coffee beans, especially in the specialty coffee segment. As restrictions eased and consumer behaviors adapted, the coffee market began to recover, but the pandemic's long-term impact remains to be fully understood.

Top Key Players Covered in The Germany Coffee Market

  • Nestlé Deutschland AG (Switzerland)
  • illycaffè S.p.A. (Italy)
  • Starbucks Coffee Deutschland Ltd. & Co. KG (US)
  • Franke Coffee Systems GmbH (Switzerland)
  • WITTENBORG (Netherlands)
  • Tchibo GmbH (Germany)
  • Melitta Group (Germany)
  • J. Darboven GmbH & Co. KG (Germany)
  • WMF Group GmbH (Germany)
  • Kaffee Partner GmbH (Germany)
  • Neumann Gruppe GmbH (Germany)
  • Oetker Tiefkühlprodukte (Germany)
  • Arko GmbH (Germany)
  • Bonamat GmbH (Netherland)
  • Julius Meinl Deutschland GmbH (Austria)
  • Lavazza Deutschland GmbH (Italy)
  • Segafredo Zanetti Deutschland GmbH (Italy)
  • Caffè Nero Deutschland GmbH (UK)
  • Costa Coffee Germany GmbH (UK)
  • Peet's Coffee Deutschland GmbH (US) and Other Major Players

Key Industry Developments in the Germany Coffee Market

In July 2023, Espresso House joined forces with Autogrill Deutschland to accelerate its expansion in Germany. The partnership aims to fuel the growth of Espresso House's presence in the German market. The collaboration aims to boost the chain's footprint at airports and railway stations across the country. Espresso House operates 40 stores in Germany, including prominent locations such as railway stations in Hanover, Potsdam, and Gottingen.

In May 2023, Diebold Nixdorf a global leader in retail store and checkout innovation, partnered with WMF Professional Coffee Machines, a leading German supplier of coffee machines for commercial use, to enhance the coffee purchasing experience for consumers in retail stores. By integrating WMF's coffee machines with Diebold Nixdorf's point-of-sale (POS) and self-service systems, retailers can offer a more seamless and efficient coffee-buying process. This collaboration aims to create a better customer experience, making it easier and quicker for shoppers to purchase their favorite coffee while also attracting new customers to the stores.

Germany Coffee Market

Base Year:

2022

Forecast Period:

2023-2030

Historical Data:

2016 to 2021

Market Size in 2022:

USD XXX Bn.

Forecast Period 2023-30 CAGR:

XXX%

Market Size in 2030:

USD XXX Bn.

Segments Covered:

By Forms

Whole Coffee Beans

Ground Coffee

Instant Coffee

Coffee Pods & Capsules

Espresso

Others

By Source

Arabica

Robusta

By Speciality Coffee

Single-Origin Coffee

Micro-Lot Coffee

Organic Coffee

Direct Trade Coffee

Cold Brew & Nitro Cold Brew Coffee Others

By Process

Caffeinated

Decaffeinated

By Flavors

Vanilla

Caramel

Hazelnut

Mocha

Cinnamon 

Others

By Distribution Channel

On-trade 

Off-trade

 

By End-Users

Individual Coffee Drinkers

Coffee Shop Patrons

Office & Workplace Consumers

Catering & Hospitality Industry

Bakeries & Dessert Shops

Others

Frequently Asked Questions

What would be the forecast period in the Germany Coffee Market research report?

The forecast period in the Germany Coffee Market research report is 2023-2030.

Who are the key players in Germany’s Coffee Market?

Nestlé Deutschland AG (Switzerland), illycaffè S.p.A. (Italy), Starbucks Coffee Deutschland Ltd. & Co. KG (US), Franke Coffee Systems GmbH (Switzerland), WITTENBORG (Netherlands), Tchibo GmbH (Germany), Melitta Group (Germany), J.J. Darboven GmbH & Co. KG (Germany), WMF Group GmbH (Germany), Kaffee Partner GmbH (Germany), Neumann Gruppe GmbH (Germany), Dr. Oetker Tiefkühlprodukte (Germany), Arko GmbH (Germany), Bonamat GmbH (Netherland), Julius Meinl Deutschland GmbH (Austria), Lavazza Deutschland GmbH (Italy), Segafredo Zanetti Deutschland GmbH (Italy), Caffè Nero Deutschland GmbH (UK), Costa Coffee Germany GmbH (UK), Peet's Coffee Deutschland GmbH (US) and Other Major Players

What are the segments of the Germany Coffee Market?

The Germany Coffee Market is segmented into Form, Specialty Coffee, Flavors, Distribution Channels, and End-Users. By Form, the market is categorized into Whole Coffee Beans, Ground Coffee, Instant Coffee, Coffee Pods and Capsules, Espresso, and Others. By Source, the market is categorized into Arabica, Robusta. The Specialty Coffee, market is categorized into Single-Origin Coffee, Micro-Lot Coffee, Organic Coffee, Direct Trade Coffee, Cold Brew, and Nitro Cold Brew Coffee, Others. By Process, the market is categorized into Caffeinated, Decaffeinated. By Flavors, the market is categorized into Vanilla, Caramel, Hazelnut, Mocha, Cinnamon, and Others. By Distribution Channel, the market is categorized into On-trade, Off-trade. By End-Users, the market is categorized into Individual Coffee Drinkers, Coffee Shop Patrons, Office and Workplace Consumers, Catering and Hospitality Industry, Bakeries and Dessert Shops, Others

What is the Germany Coffee Market?

The German coffee market is a thriving industry, driven by a mix of well-established international coffee brands and a growing number of local roasters and coffee shops. This blend of options caters to the rising demand for high-quality and ethically-sourced coffee. Specialty coffee, especially organic and fair-trade varieties, has gained popularity among German consumers, reflecting their increasing focus on sustainability and ethical considerations. Cafés and coffee shops play a vital role in Germany's coffee culture, serving as social hubs for gatherings and meetings. The country's daily routine revolves around coffee consumption, with a strong preference for filter coffee and creamy cappuccinos. However, the market is witnessing an emerging trend of consumers exploring alternative brewing methods, like espresso-based drinks and refreshing cold brews, fostering innovation and diversity in the market.

How big is the Germany Coffee Market?

The Germany Coffee Market is Expected to Grow at a Significant Growth Rate, and the Forecast Period is 2023-2030, Considering the Base Year as 2022.

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