Denmark Coffee Market Synopsis

Denmark’s Coffee Market is Expected to Grow at a Significant Growth Rate, and the Forecast Period is 2023-2030, Considering the Base Year as 2022.

Denmark has a vibrant coffee culture, with a strong emphasis on specialty coffee and sustainable practices. Coffee shops and cafes are abundant throughout the country, providing a welcoming environment for coffee enthusiasts and social gatherings.

• Danish consumers tend to appreciate high-quality, ethically sourced beans, and they often embrace various brewing methods such as pour-over, espresso, and cold brew. Additionally, there has been an increasing interest in coffee education and artisanal roasting, contributing to a diverse and competitive coffee market.
• As the demand for specialty coffee experiences continues to grow, both local and international coffee roasters have found opportunities to thrive in Denmark's coffee industry, further enriching the overall coffee scene in the country.
• The Danish coffee market is a dynamic and competitive market. The major players are constantly innovating and introducing new products to meet the changing needs of consumers. The market is also seeing the rise of specialty coffee shops and online channels, which are providing consumers with more choices.

Top Key Players:

"Starbucks (USA), Costa Coffee (UK), The Coffee Collective (Denmark), Baresso Coffee (Denmark), McCafé (USA), Tim Hortons (Canada), Illycaffe (Italy), Lavazza (Italy), Nespresso (Switzerland), Julius Meinl (Austria), Tchibo (Germany), Segafredo Zanetti (Italy), Dunkin' (USA), Caribou Coffee (USA), Peet's Coffee (USA), Coffee Bean & Tea Leaf (USA), Lavazza Blue (Italy), Ricco's Coffee (Denmark), Emmerys (Denmark). Estate Coffee (Denmark) and Other Major Players"

Denmark Coffee Market Trend Analysis

The Rising Popularity of Specialty Coffee

• Specialty coffee is defined as coffee that has been carefully roasted and brewed to bring out its unique flavor profile. Consumers are increasingly demanding higher-quality coffee, and specialty coffee is meeting this demand.
• The increasing number of Danes traveling to other countries and experiencing specialty coffee there is also contributing to the rising popularity of specialty coffee in Denmark. When Danes travel to other countries, they often try specialty coffee and are impressed by the quality and taste. When they return to Denmark, they are more likely to seek out specialty coffee shops and beans.
• The growing influence of social media is also helping to raise awareness of specialty coffee. There are many popular coffee accounts on social media that share photos and videos of specialty coffee drinks, which is helping to introduce people to specialty coffee.
• The increasing number of coffee competitions and festivals is also showcasing the best of specialty coffee. These events bring together coffee professionals from around the world to compete and share their knowledge. This helps to raise awareness of specialty coffee and its potential.

                                                                                                                                                                                               (Source: Statista)

The Denmark coffee market has experienced consistent growth in coffee consumption from 2018 to 2021. Annual volumes of coffee consumed have shown a positive trend, with 2018 recording 22,071 metric tons and 2021 reaching 23,159 metric tons. This upward trajectory reflects Denmark's strong coffee culture and the increasing popularity of specialty coffee. Businesses have an opportunity to capitalize on this growing demand by offering diverse and sustainable coffee options that cater to the preferences of Denmark's coffee enthusiasts, making it an attractive market for coffee producers and retailers.

Coffee Technology and Equipment

• One of the key opportunities in the Danish coffee market is the growth of coffee technology and equipment. This is driven by the increasing demand for specialty coffee, which requires more specialized equipment. There are a number of companies that are developing new coffee technologies and equipment, and this is expected to create new opportunities for businesses in the market.
• The home brewing equipment market is expected to grow at the fastest pace, as more and more Danes are interested in brewing specialty coffee at home. This is being driven by the increasing availability of specialty coffee beans and equipment in Denmark, as well as the growing popularity of coffee brewing tutorials and social media accounts.
• The commercial coffee equipment market is also expected to grow, as more and more businesses are opening specialty coffee shops. This is being driven by the increasing demand for specialty coffee from consumers, as well as the growing number of tourists visiting Denmark.

Denmark Coffee Market Segment Analysis

Denmark’s Coffee Market is Segmented into the Form, Speciality Coffee, Flavors, Distribution Channel, and End-Users. By Forms, the Ground Coffee segment is Anticipated to Dominate the Market Over the Forecast Period.

• Ground coffee is the largest segment in the Danish coffee market, accounting for over 60% of the market share. This is followed by whole-bean coffee and instant coffee, which accounted for 25% and 15% of the market share, respectively.
• Ground coffee is also the most affordable type of coffee. It is available in a wide range of price points, making it accessible to consumers of all budgets. This is another factor that contributes to its popularity.
• Ground coffee is also the most versatile type of coffee. It can be used to make a variety of coffee drinks, from espresso to lattes. This makes it a popular choice for consumers who want to experiment with different coffee drinks.
• The popularity of specialty coffee is also contributing to the dominance of ground coffee in the Danish coffee market. Specialty coffee is often ground fresh, which results in a better flavor. Ground coffee is a convenient way to enjoy specialty coffee at home.

Denmark Coffee Market Country Analysis

• Denmark is a country with a rich coffee culture, and the Danes are some of the biggest coffee drinkers in the world. The average Dane consumes around 12kg of coffee per year, which is more than twice the global average.
• The Danes have a long history of coffee drinking. Coffee was first introduced to Denmark in the 17th century, and it quickly became a popular drink. The Danes have a strong appreciation for quality coffee. They are willing to pay more for high-quality coffee, which has led to the growth of the specialty coffee market in Denmark.
• Denmark has several successful coffee roasters and retailers. These companies have helped to raise the profile of Danish coffee and make it more accessible to consumers around the world.
• As the coffee market continues to grow, Denmark is well-positioned to maintain its dominance. The country has a strong coffee culture, a commitment to quality, and a number of successful coffee roasters and retailers.

COVID-19 Impact Analysis on the Denmark Coffee Market

• The COVID-19 pandemic has had a significant impact on the Danish coffee market. The closure of coffee shops and the shift to working from home led to a decline in coffee consumption in the early stages of the pandemic.
• The COVID-19 pandemic has also had a significant impact on the way that coffee is consumed in Denmark. There has been a shift towards online coffee sales, as well as a growing demand for single-serve coffee pods. This is likely to continue in the post-pandemic era, as consumers become more accustomed to these new ways of consuming coffee.
• The COVID-19 pandemic has had a mixed impact on the Danish coffee market. While there has been a decline in coffee consumption in the early stages of the pandemic, consumption has started to recover. The pandemic has also led to a shift towards online coffee sales and single-serve coffee pods.

Top Key Players Covered in The Denmark Coffee Market

• Starbucks (USA)
• Costa Coffee (UK)
• The Coffee Collective (Denmark)
• Baresso Coffee (Denmark)
• McCafé (USA)
• Tim Hortons (Canada)
• Illycaffe (Italy)
• Lavazza (Italy)
• Nespresso (Switzerland)
• Julius Meinl (Austria)
• Tchibo (Germany)
• Segafredo Zanetti (Italy)
• Dunkin' (USA)
• Caribou Coffee (USA)
• Peet's Coffee (USA)
• Coffee Bean & Tea Leaf (USA)
• Lavazza Blue (Italy)
• Ricco's Coffee (Denmark)
• Emmerys (Denmark)
• Estate Coffee (Denmark) and Other Major Players

Key Industry Developments in the Denmark Coffee Market

In May 2023, Robusta futures surged to a 15-year high. Additionally, both Canada and Denmark have recently announced the winners of their respective National Coffee Championships. Alongside these developments, there are other notable coffee-related stories making headlines. The Specialty Coffee Association (SCA) has revealed the speaker lineup for its upcoming 2023 Education Summit, set to be held in Busan, South Korea.

In April 2023, Lyreco extended its exclusive distribution collaboration with Nespresso and has also completed the acquisition of Premium Coffee in Denmark, Finland, and Sweden. This expansion aims to strengthen Lyreco's presence and offerings in the coffee market across these Nordic countries. Nespresso and Lyreco have maintained a robust business alliance since 1998, beginning in Switzerland and subsequently expanding to include England, Ireland, Wales, Scotland, Hungary, and Poland over the past few years. Notably, in 2022, Nespresso appointed Lyreco as its exclusive partner in Norway, further solidifying their successful and longstanding partnership.