Home About Us Industry Report Store Resources Contact us

Sports Nutrition Market To Reach USD 101.8 Billion By Year 2032

The Global Sports Nutrition market size was valued at 54.82 billion in 2023, and is projected to reach 101.8 billion by 2032, registering a CAGR of 7.13% from 2024 to 2032.

Swati Kalagate
Pristine Intelligence LLP

According to a new report published by Pristine Intelligence LLP, titled, “Sports Nutrition Market by Type, Raw Material, End-user, Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2024–2032,” the Global Sports Nutrition market size was valued at 54.82 billion in 2023, and is projected to reach 101.8 billion by 2032, registering a CAGR of 7.13% from 2024 to 2032. Sports nutrition is a specific area of nutrition that is dedicated to offering the best possible nutrition and fuelling plans for athletes and active people which includes recognizing the distinct nutritional requirements of athletes to improve their performance and aid in recovery.

The market expansion has been fuelled by the rising popularity of Sports Nutrition among consumers to improve overall health. Sports nutrition is vital for improving athletic performance, aiding in recovery, and promoting the overall health of athletes. Consuming the right number of vitamins, minerals, and antioxidants is important for boosting immunity and reducing the risk of injuries and also keeping bones healthy at their best.

As the emphasis on overall health continues to increase, individuals are gaining more understanding of how crucial nutrition is in maintaining a healthy lifestyle. This includes eating a balanced diet, timing nutrient intake, and staying properly hydrated to support these wellness goals. The availability of information via social media, where scientific research, expert insights, and personal stories played a key role in increasing knowledge about sports nutrition. There is a rise in trends like functional training, group workouts, and endurance races, leading individuals to increase their spending on fitness activities and recognize the significance of proper nutrition for enhancing performance and attaining goals.

People involved in sports and fitness have diverse nutritional requirements based on their goals and dietary restrictions, leading to a need for a wide variety of products which allows for a wider variety to cater to different. The new products must be not only effective but also easy to use, tasty, and in accordance with evolving consumer preferences to attract a larger customer base. This helps to target groups such as women, seniors, or young athletes with varying taste preferences.  The sports nutrition sector can utilize innovative concepts to meet the increasing demand for health and wellness trends such as natural and organic products, environmentally friendly packaging, and personalized nutrition choices.

Global Sports Nutrition Market, Segmentation

The sports nutrition market is segmented based on Type, Raw Material, End-user, Distribution Channel, and region.


Protein powders and bars offer a practical choice, as they can easily be consumed on the go offering convenience as a top priority. Protein is essential for muscle repair, growth, and recovery, with the protein powder and bars industry catering to these goals. Different types of protein powders can be customized to suit an individual's needs and dietary restrictions.

Protein powders can easily be mixed with different ingredients like fruits, vegetables, or nut butter to create personalized shakes or smoothies, providing dietary flexibility and a wide range of flavors and textures. Overall, the protein powder & bars segment holds a dominant position in the sports nutrition market due to factors like convenience, muscle recovery benefits, customizability, flavor options, and accessibility.

Raw Material:

Protein sources from animals are recognized for their comprehensive amino acid profiles which have all the necessary amino acids needed for muscle growth and repair, making them very beneficial in fulfilling the protein requirements of athletes and fitness lovers. Proteins from animals like whey and casein have a high biological value since they are easily absorbed and utilized by the body. This leads to quicker nourishment delivery to the muscles, helping with muscle recovery and growth.

The delightful tastes and velvety consistencies of these proteins makes them popular with consumers. These proteins have been thoroughly researched and shown to enhance muscle protein synthesis. Also, the animal proteins are easily available than other proteins in the market.


The fitness culture in North America is robust because of numerous fitness enthusiasts, athletes, and bodybuilders who regularly participate in sports and physical activities. Also, in North America, there is an increasing emphasis on maintaining good health and recognizing the significance of correct nutrition for overall wellness which resulted in a higher need for products related to sports nutrition. This area experiences significant support and approval from sports nutrition companies. The widespread retail network makes it easy for consumers to buy products, leading to a strong position in the market.

Some of The Active Market Players Are-

  • CLIF BAR & COMPANY (United States)
  • Reckitt Benckiser Group plc. (United Kingdom)
  • Post Holdings, Inc. (United States)
  • Abbott Laboratories (United States)
  • The Coca-Cola Company (United States)
  • PepsiCo, Inc. (United States)
  • Glanbia PLC (Ireland)
  • Yakult Honsha Co., Ltd. (Japan)
  • GNC Holdings, LLC (United States)
  • Otsuka Holdings Co., Ltd. (Japan)
  • Atlantic Multipower UK Limited (United Kingdom)
  • GlaxoSmithKline PLC (United Kingdom)
  • Olimp Laboratories (Poland)
  • Ultimate Nutrition Inc. (United States)
  • PowerBar Europe GmbH (Germany), and Other Active Players.

Key Industry Developments

  • March 2024: Optimum Nutrition, the top sports nutrition brand in the world from Glanbia Performance Nutrition (GPN) launched its latest worldwide advertising initiative "Unlock More You." This shows that regardless of your sport or drive, having the correct attitude can help you unleash your full potential with assistance from Optimum Nutrition.
  • February 2024: SCI-MX, a sports nutrition company from the UK, introduced a new transparent whey protein as a substitute for the usual creamy protein powder. It is an ideal option for replenishing the body, especially in the summer when we crave a lighter, more refreshing alternative to the usual heavy, high-protein beverages.
  • June 2023: Patanjali Foods introduced 14 new items in various categories such as nutrition, cereals made from millets, and dried fruits. The company is focusing on health-conscious consumers seeking natural and cost-effective options instead of processed foods. The Nutrela Sports was launched by the company, including a selection of 6 products and a total of 19 SKUs in the sports nutrition category.

Key Findings of the Study 

  • Global Sports Nutrition market growth driven by increasing awareness and availability of sports nutrition.
  • The sports nutrition industry has the opportunity to incorporate original ideas to cater to the growing desire for health and wellness trends like natural and organic items, eco-friendly packaging, and customized nutrition options.
  • Protein powders and bars provide a convenient option, allowing for easy consumption on the go with a focus on convenience.
  • The fitness culture in North America is robust because of numerous fitness enthusiasts, athletes, and bodybuilders who regularly participate in sports and physical activities.
Pristine Intelligence LLP

Conatct Us

Would you like to get in touch? We'll be happy to talk!

Press Contact