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Bubble Tea Market To Reach USD 5182.9 Million By Year 2030

The Global Bubble Tea Market size was valued at USD 2573.66 Million in 2023 and is projected to reach USD 5182.9 Million by 2030, growing at a CAGR of 10.50% from 2023 to 2030.

Swati Kalagate
Food and Beverages
Pristine Intelligence LLP

Market Overview:

The Global Bubble Tea Market size was valued at USD 2573.66 Million in 2023 and is projected to reach USD 5182.9 Million by 2030, growing at a CAGR of 10.50% from 2023 to 2030.

Bubble tea, also known as boba or pearl milk tea, emerged in Taiwan during the 1980s and has since captivated global taste buds. This beloved beverage features a tea base infused with milk or fruity flavors, complemented by toppings like chewy tapioca pearls or jellies.

Its appeal lies in the refreshing blend of sweetened tea, diverse flavors, and textural delights. Embraced by a broad demographic, especially the youth, bubble tea's popularity continues to soar worldwide. Its growth stems from evolving consumer preferences, craving for novelty, and the beverage's ability to offer a myriad of customizable options across a plethora of flavors.

Its popularity is driven by factors including its unique taste, social media presence, and innovative marketing strategies. With an increasing emphasis on health consciousness, there's also a growing demand for healthier and customizable options. The bubble tea market continues to evolve, presenting opportunities for innovation and expansion in both traditional and emerging markets.

Top Key Players Covered in The Bubble Tea Market:

    • Quickly (U.S.)
    • Lollicup USA, Inc. (U.S.)
    • Gong Cha (Taiwan)
    • O.I. The Co, LTD. (Taiwan)
    • Coco Fresh Tea & Juice (Taiwan)
    • Xing Fu Tang (Taiwan)
    • TIGER SUGAR (China)
    • Chatime Group (China), and Other Major Players.

Market Dynamics and Factors:           

The growth of bubble tea chains significantly propels the global bubble tea market by expanding well-known brands worldwide. The expansion, spearheaded by established names like Gong Cha, Chatime, Coco Fresh Tea & Juice, and Xing Fu Tang from Taiwan, involves opening franchise outlets or company-owned stores in new regions. By doing so, these chains introduce bubble tea to fresh markets, fostering brand recognition and trust among consumers who associate them with quality offerings.

The untapped regional markets represent a substantial growth opportunity for the global bubble tea industry. These markets, where bubble tea presence is limited or underdeveloped, allow brands to reach new consumer segments and cultivate brand loyalty. Entering these markets not only builds awareness and curiosity but also positions companies as pioneers, shaping consumer preferences and stimulating demand for bubble tea.

The targeting of untapped regional markets enables bubble tea brands to expand their global presence, catering to diverse consumer preferences. This strategic move fosters market growth and roadens consumer outreach, ultimately driving the expansion and evolution of the global bubble tea market.

The Bubble Tea Market Report Highlight:

    • By Type, offers a diverse range of options categorized by tea type, including black tea, green tea, oolong tea, and white tea. Each tea base infuses the beverage with distinct flavors and characteristics, catering to varying consumer preferences. Whether it's the robustness of black tea, the freshness of green tea, the complexity of oolong tea, or the delicacy of white tea, bubble tea enthusiasts can enjoy a personalized experience tailored to their taste buds.
    • By Flavor, the segment encompasses various components crucial to its diverse offerings. Flavors, ranging from traditional tea to fruit flavors like mango and taro, form the base. Creamers, typically milk or non-dairy alternatives, add richness. Sweeteners like sugar or honey enhance taste. Liquids such as brewed tea or fruit juices provide the beverage's fluidity. Tapioca pearls, the hallmark, contribute a chewy texture. Together, these components create the beloved Bubble Tea, offering a myriad of flavors and textures to delight consumers worldwide.
    • By Region, Bubble tea, originating from Taiwan, holds significant cultural importance in Asian countries like Taiwan, China, South Korea, Japan, and Southeast Asia. The Asia Pacific region's large population, notably in countries like China and India, drives substantial demand and market growth. With decades of popularity, the region boasts established brands, robust market infrastructure, and diverse flavor offerings, including numerous chains and dedicated shops, catering to varied consumer tastes.

Key Industry Development:

In March 2023, Gong cha, a rapidly expanding bubble tea franchise, revealed plans to bolster its American leadership teams as part of its strategy to achieve ambitious global expansion targets.

The Bubble Tea Market Segmentation:


    • Black Tea
    • Green Tea
    • Oolong Tea
    • White Tea


    • Flavour
    • Creamer
    • Sweetener
    • Liquid
    • Tapioca Pearls


    • Fruit
    • Taro
    • Strawberry
    • Classic
    • Coffee


    • Tapioca Pearls
    • Fruit Jellies
    • Popping Boba
    • Grass Jelly

 Distribution Channel

    • Bubble Tea Shops
    • Cafés
    • Bubble Tea Chains
    • Online Delivery Platforms

For this report, Pristine Intelligence has segmented the Bubble Tea Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)

North America

    • The U.S.
    • Canada
    • Mexico

Eastern Europe

    • Russia
    • Bulgaria
    • The Czech Republic
    • Hungary
    • Poland
    • Romania
    • Rest of Eastern Europe

Western Europe

    • Germany
    • UK
    • France
    • Netherlands
    • Italy
    • Spain
    • Rest of Western Europe

Asia Pacific

    • China
    • India
    • Japan
    • Singapore
    • Australia
    • New-Zealand
    • Rest of APAC

Middle East & Africa

    • Turkey
    • Saudi Arabia
    • Qatar
    • UAE
    • Israel
    • South Africa

South America

    • Brazil
    • Argentina
    • Rest of SA
Pristine Intelligence LLP

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