According to a new report published by Pristine Intelligence LLP, titled, “Anime Market by Genre, Revenue Source, Distribution Channel, and End-Users: Global Opportunity Analysis and Industry Forecast, 2024–2032,” the Global Anime market size was valued at USD 2,8390 Million in 2023, and is projected to reach USD 5,6520 Million by 2032, registering a CAGR of 7.95% from 2024 to 2032. Anime is a kind of animation distinguished by its distinct artistic and storytelling skills, which frequently feature colorful images, dynamic characters, and a diverse range of genres. Anime originated in Japan and has tremendous fandom.

Visually, anime works showcase a vast range of art styles, which differ among creators, artists, and companies that mainly attract audiences. Anime can provide social criticism and critique on many societal concerns. Educational anime series aims to teach youngsters specific subjects or concepts. Anime depicts diverse characters from varied backgrounds, ethnicities, and identities, representing marginalized groups and challenging stereotypes while providing a forum for underrepresented perspectives.

Anime's fascinating storylines, relatable characters, and immersive environments appeal to the younger generation who like unusual painting styles, brilliant colours, and visually appealing animation techniques. Anime is now easily available through online platforms, websites, and comics, allowing for the exploration of different series and the discovery of new favourites. Anime generally has noteworthy soundtracks and theme tunes that are catchy. The varied spectrum of genres and subjects cater to the diverse interests and tastes of the younger generation.

Partnering with established distribution channels, like streaming platforms, broadcasters, and digital shops, allows anime creators and studios to reach a larger audience. OTT platforms' considerable marketing and promotional resources drive excitement for anime releases through clever ad campaigns, collaborations with influencers, and targeted content promotion and provide enormous exposure for anime shows and films. They also offer anime content in multiple languages, making it accessible to fans outside Japan.

Global Anime Market, Segmentation

The Anime market is segmented based on Genre, Revenue Source, Distribution Channel, End-Users, and region.

Genre:

Action and anime adventure is appealing to a wide range of audiences with its rapid, dynamic narrative accompanied by dramatic fighting sequences and compelling storytelling. These things help to attract the attention of viewers who are looking for excitement from both casual viewers and dedicated anime fans. Its universal themes of heroism, epic battles and struggle against adversity are attracting a varied fan base both in Japan and around the world.

In the action & adventure category, there are different subgenres like supernatural abilities, fantasy journeys, heroic missions, and martial arts fights that appeal to various viewer tastes. Anime in the action and adventure genre usually showcases impressive artwork and animation. The use of special effects, complex choreography, and dynamic movement, especially in action scenes, result in a visually engaging experience that captures the audience's attention.

Revenue Source:

The merchandising sector dominates the anime market primarily because fans are drawn to collecting items. The products are linked to their beloved series and characters, fuelling the market for a variety of merchandise. These products primarily consist of action figures, clothing, items for dressing up as characters, and collectibles. The products frequently feature famous scenes, artistic prints, or three-dimensional depictions of favourite characters, evoking emotional attachment and nostalgia in fans.

The emergence of online shopping platforms and e-commerce has greatly improved the availability of merchandise to fans all around the globe. Websites and online stores focused on individual anime series or studios offer fans a convenient way to buy merchandise. Anime studios and production companies regulate the licensing and distribution of their merchandise to uphold quality and authenticity and to provide fans with authorized products.

Region:

Anime has strong cultural ties to the region that have helped shape a thriving anime industry in the Asia Pacific. In the Asia Pacific region, there are established infrastructure and distribution systems for the anime industry like OTT platforms and television, allowing for efficient production, distribution, and promotion of anime content. Anime has experienced a rise in popularity and impact, attracting a larger number of fans in the Asia Pacific area as well as globally overall resulting in an increase in the popularity of anime content, merchandise, and related products. The Asia Pacific region studios have made investments in creating localized versions and translations of anime, including both subtitling and dubbing in multiple languages, in order to make anime more widely available to a global audience.

Some of The Active Market Players Are-

• Studio Ghibli, Inc. (Japan)
• Production I.G, Inc. (Japan)
• Toei Animation Co., Ltd. (Japan)
• Kyoto Animation Co., Ltd. (Japan)
• Sunrise, Inc. (Bandai Namco Filmworks) (Japan)
• Atomic Flare (Japan)
• Bones Inc. (Japan)
• MADHOUSE, Inc. (Japan)
• Animation International Limited (Hong Kong)
• Odolttogi (South Korea)
• Studio Mir (South Korea)
• Anima Estudios (Mexico)
• Oasis Animation (Canada)
• Xilam Animation (France)
• Les Armateurs (France)
• Iervolino Entertainment (Italy)
• Nippon Animation (Japan), and Other Active Players.

Key Industry Developments

• Feb 2024: The Japanese automobile manufacturer Toyota is venturing into the anime world as the company prepares to release its five-episode series titled “GRIP”
• Aug 2023: Japanese animation company Studio Ghibli partnered with Japanese fragrance brand Fernanda and released new perfumes inspired by its heroines. They developed three new body splash perfumes named "Classic Tea", "Maria Rigel", and "White Bouquet".

Key Findings of the Study 

• Global Anime market growth is driven by the increasing popularity of anime in the younger generation.
• Various distribution channels like online platforms, and websites offer a wide reach of audience.
• A dedicated and passionate fan base of anime actively seeks merchandise related to their favourite series and characters driving the demand for a wide range of merchandise.
• Anime originated in Japan and has deep cultural roots in the region contributing to the development of a robust anime industry within the Asia Pacific.